2011 Toyota Camry Le Sedan 4-door 2.5l on 2040-cars

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Oh Buoy! Toyota sinks to Spongebob depths with custom Highlander

The launch of the 2014 Toyota Highlander is being assisted by Bikini Bottom's number one resident, SpongeBob SquarePants. The new crossover has been wrapped with SpongeBob's square mug all over it as if he's saying "I'm ready. I'm ready. I'm ready. I'm ready," from every direction. Inside is a cabin that Toyota says "captures all of the beloved character's high-octane energy," but might make you question whether this is really the world you want to live in.
Revealed on SpongeBob Day at the San Diego Padres vs. San Francisco Giants baseball game in San Diego, CA on July 13, the Highlander will go from there to seven locations nationwide on a "Happy Driving Tour," ending at the LA Auto Show in November.
You can read all about it in the press release below, as well as ways to fill your life with more SpongeBob than is probably healthy.

New version of Toyota FT-1 Concept gets racy for Gran Turismo 6

Gran Turismo 6 has been the preferred marketing springboard for quite a few brands and concept cars since its debut last winter. Specifically the GT Vision concept idea - allowing manufacturers a built-in place to offer up new, original, drivable content - has enticed the likes of Mercedes, Nissan, Volkswagen, Toyota and more to dream big on the digital stage before pulling the sheets back on real concept cars.
In fact, Toyota teamed its live reveal of the FT-1 Concept at the Detroit Auto Show with an in-game launch of the car, just this past January. Looking for a second bite at the GT6 apple, Toyota has just released a teaser video for a new, FT-1 Vision GT version of the same concept.
The company isn't giving us much to go on save for the 30-second video, saying only that the concept was penned by Toyota's Calty Design Research team in California, and that it will "soon be available for download." By the looks of it, the new FT-1 seems to be more of a racecar than the original, without obvious changes to the basic form. No word on whether or not there's a physical concept car in the offing at a yet-to-be-named auto show. Stay tuned.

Toyota issues stop sale on 6 key models over seat fabrics; recall possible? [UPDATE]

Toyota has issued a stop-sale order on six of its core models due to concerns about the flammability of certain seat fabrics. The issue rests not with the cloth and leather covers themselves, but with a piece of seat heater beneath them that fails to meet US Federal Motor Vehicle Safety Standards for flame retardancy.
There have been no reports of fires or injuries from the affected cars, which include some of Toyota's biggest volume sellers. 2013 and 2014 Camry, Camry Hybrid, Avalon and Sienna models equipped with heated seats are included in the stop-sale, as are 2014 Tundra pickups and Corolla sedans. The exact number of vehicles with the non-compliant materials are still being tabulated, according to The Detroit Free Press.
According to a Toyota spokesman, the National Highway Traffic Safety Administration has been notified, although it remains to be seen if a recall will be issued. Outside of a full recall, though, it's unclear how Toyota will deal with vehicles equipped with the flammable materials that have already found homes.