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Toyota struggling in Latin American market, attempting recovery

With uncertainty in the US and Chinese markets, automakers are scrambling to rev up their efforts in what were traditionally secondary markets. Take Toyota's efforts in Latin America. A recent story from The Wall Street Journal highlights the Japanese brand's push in the southern hemisphere, particularly in Brazil, where it has expanded its operations and installed new executives with a greater range of powers, all in a bid to grab a bigger slice of the ever-growing South American pie.
South America is dominated by General Motors, Fiat and Volkswagen, which maintain a combined 60 percent of the market share - Toyota holds a mere 4.5 percent. The WSJ spoke with Steve St. Angelo, Toyota's boss in Latin America, who said, "We are playing catch up, but we're catching up fast. We now have the resources to give the region the attention it really needs and deserves."
That attention includes an all-new, locally produced small car called the Etios. As bewildering as it seems, Toyota wasn't competing in the low-cost economy car market in South America. With the Etios, which arrived in September of 2012, its sales in the first seven months of 2013 are up 75 percent.

Toyota working on cars that hover above the roadway

Toyota is one of the largest automakers in the world, but it's not content simply building and selling conventional cars - it's been at the forefront of numerous advancements in ground transportation. It is widely credited with advancing the cause of hybrid propulsion, and alongside Audi and Google, is among the first automakers seriously testing self-driving cars. We could go on, but the news here is that Toyota is reportedly developing vehicles that hover above the road surface instead of rolling along it.
The news comes from Hiroyoshi Yoshiki, one of Toyota's tech gurus, who revealed at Bloomberg's Next Big Thing summer in San Francisco that the company is working on hovering cars - ones that travel just above the road surface, but don't actually fly in three-dimension space.
According to The Verge, a spin-off of our own sister-site Engadget, Yoshiki refused to elaborate on what the project entails and how far along it is. He was speaking along acting NHTSA chief David Friedman, who lauded such advancements as a "great taste of innovations to come," but stressed the significance of more concrete improvements to conventional automobiles - like inter-car communications to keep vehicles from colliding on the highway - as more relevant to today's industry.

Toyota Hilux successor spotted

The midsize truck segment is suddenly seemingly exploding with new vehicles worldwide, even here in North America. Not only will the Chevrolet Colorado and GMC Canyon be available very soon, Toyota is already testing a replacement for its aging Tacoma and Honda has promised a Ridgeline replacement within the next 18 months. Also, the recently shown Nissan Navara is said to portend the future of our Frontier. Here's some more fresh evidence from Europe of this pickup boom with the next generation of its venerable Hilux in testing.
Thanks to Top Gear and sometimes the evening news, the Hilux has built a reputation of being able to go just about anywhere. According to out spy shooter, this particular pickup was spotted during hot weather testing in southern Europe. Interestingly, a Volkswagen Amarok was along for the ride as a benchmark. Because the VW tends to offer a bit more comfort than the generally utilitarian Hilux, this could indicate Toyota is considering taking the new truck in a slightly comfier, more refined direction.
Compared to the current model, this camouflaged tester sports a narrower front grille and headlights. The hood scoop is also absent here. The lower air dam also receives a more horizontal look, but the more vertical fog light housings provide some contrast. The crazy camouflage pattern makes things hard to discern at the rear, but the taillights appear to be more slender than they on the current model. Unfortunately, mechanical details about the new truck remain a mystery at the moment, but enjoy these spy shots as a preview of one more upcoming pickup.