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Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).

Ed Begely, Jr's RAV4 EV taken off eBay, moved to Craigslist

You may recall earlier this month that noted environmentalist and celebrated actor Ed Begley, Jr. was auctioning his own 2002 Toyota RAV4 EV on eBay. Bidding got up to $13,655 without meeting the reserve, and the auction ended on June 12 without a sale. Now, though, the well-loved electric Toyota has found its way to Craigslist with a new, set price of $17,500. The car sold for $42,000 in 2002, and has been maintained by the same dealership where Mr. Begley purchased it. The odometer shows 119,000 miles, but its battery was replaced in 2011, and shouldn't need to be replaced for another seven or eight years. Begley appears to have taken great care of his RAV4 EV, and it shows just your average cosmetic wear and tear on its white and charcoal interior. It gets about 85 miles on a full charge, and comes with the white decal that lets solo drivers use the HOV lane in California. As with the eBay deal, had that gone through, the buyer will get a chance to meet Ed Begley, Jr., and can even have him autograph the inside of the RAV4 EV's hood. Many of you may be curious as to what Begley's next daily driver will be. According to the actor's own Twitter account, he'll continue using electrons to get around, this time in a leased Nissan Leaf. As an actor, Ed Begley Jr. is known for many roles, including an Emmy-nominated role on St. Elsewhere. He also appeared on Arrested Development, Six Feet Under, Veronica Mars and in the films Pineapple Express and This Is Spinal Tap. In his decades as an environmentalist, he has appeared in his own web series On Begley Street, created his own line of environmentally friendly cleaning products, is in an ongoing competition with Bill Nye to have the lowest carbon footprint, has authored books and has been active in numerous environmental organizations.

Union to launch Toyota organization drive in Canada

Toyota may be heading toward some labor issues in the Great White North, as employees at a pair of Canadian Toyota factories may be set for a certification vote. The Unifor union, which was the result of a merger last year between the Canadian Auto Workers and the Communications, Energy and Paperworkers union, will be holding the vote.
Over 40 percent of the employees at the Woodstock and Cambridge, Ontario factories have signed union cards, cresting the minimum percentage required to instigate a legal certification vote, according to Reuters. The Woodstock factory is responsible for RAV4 production, while Cambridge builds the Lexus RX350 and RX450h, as well as the Toyota Corolla. The two factories employ nearly 7,000 people.
It's unclear when the union will hold a certification vote at the two factories, but what is rather clear are the worker complaints. Employees are concerned about workers being hired on temporary contracts which lack the benefits of full employment, John Aman, head of organizing for Unifor, told Reuters.