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Toyota makes $100M investment to boost Indiana Highlander production

Toyota has announced that it will be making a $100 million investment in its Princeton, IN factory in a bid to increase production of its popular Highlander CUV. The move will create 300 new jobs by 2016 and increase the total number of crossovers the plant can produce by 30,000.
Toyota currently builds the Highlander, alongside the fullsize Sequoia, at Toyota Indiana's West Plant. The additional capacity, though, will be sent to the East Plant, which is currently responsible for production of the recently refreshed Sienna minivan.
"The Highlander has been a great product for our plant," Toyota Indiana President Norm Bafunno said in a statement. "Establishing Highlander as the 'bridge vehicle,' as we call it, between the East and West plants increases our ability to meet customer needs for our outstanding products. This exciting news is a true testament to the capability of our hard-working and dedicated team members."

Watch this video diary of a 900-hp Toyota Supra build

If you've ever looked at a car with nearly 1,000 horsepower and wondered why anyone needs that amount of thrust, you may want to take a look at the video below. In it, one gentleman details his descent into Toyota Supra madness, starting with a pristine factory example and stumbling down the rabbit hole of modification. What makes this particular clip interesting is just how honest the owner is as he explains the evolution of his car. He doesn't just prattle off a list of parts like he's reading the menu at an IHOP.
Instead, he painstakingly pulls us through the car's growth, detailing each iteration and what pushed him to the next stage of the build every time. From this point of view, it looks less like someone walked into a shop and lit a massive stack of $100 bills on fire and more like a quasi-logical progression of events. Or at least it does to me. You can check out the build in the video below, complete with plenty of Fast and the Furious references and racing. Win, win, win.

Toyota's Psy-style Waku-Doki ad inherits Japan's bizarre ad crown

A new Japanese Toyota ad featuring crisply suited businessmen driving into the jungle only to segue into a Psy-style music-video dance-off with a gorilla and natives is the latest car commercial to go viral. Jungle Wakudoki is the newest installment in a grand tradition of bizarre ads from the island nation that are by turns hilarious, head-scratching and occasionally even frightening.
Let's face it: My people are weird.
I'm half-Japanese and take suitable pride in my Asian roots, but even I can't figure out what's been slipped into the water coolers of the country's ad agencies much of the time - or the nation at large, for that matter. From Japan's ubiquitous obsession with all things adorable (kawaii) to its offbeat sense of humor and its bizarrely perverse and violent tentacle porn, it's clear there's a lot going on in the culture, and only some of it bubbles up to the surface in its marketing efforts. Much of the strangest and most amazing ads are for non-transportation products (e.g. laundry soap, snacks, energy drinks), but the automotive space has its fair share. This latest Toyota ad had me trawling YouTube for a common theme, trying to make sense of why these spots are the way they are. Scroll down to watch the Toyota ad in question as well as a bunch of other examples of Japan's most bizarre car-related ads and see if you can't find the thread that runs between them. Is it just that something's being lost in translation? Have your say in Comments.