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Toyota Pro/Celebrity race switching from Scion tC to FR-S [w/video]

Toyota has announced that the rear-wheel-drive Scion FR-S will replace the front-wheel-drive Scion tC as the racecar used by actors, singers and celebrities of all grades in its annual Toyota Pro/Celebrity Race. It's the first time a rear-drive vehicle has been used for the event in 27 years, with the tC having been in use since 2005, and the FWD Celica before that. This year's race takes place on April 20th amidst the festivities of the Toyota Grand Prix of Long Beach weekend.
The racing FR-S, which debuted today at the Chicago Auto Show, won't be left stock either, but rather outfitted with a range of official Toyota Racing Development parts and equipment, such as a stainless steel exhaust, new coil overs and springs, upgraded brakes, a bigger air intake and 18-inch wheels, not to mention all of the safety equipment required to keep the celebrities and pro drivers safe. The company says the performance mods have lifted horsepower to 210 from the standard car's 200. Check out the build process for the cars in the video below to see just how much work's been done.
The Toyota Pro/Celebrity race is also about more than just letting celebrities and pros do battle on a road course. The spectacle helps raise money for "Racing for Kids," a non-profit charity that supports children's hospitals in the US.

Scion was slain by Toyota, not the Great Recession

Scion didn't have to go down like this. Through the magic of hindsight and hubris, it's easier to see what went wrong. And what might have been. What the industry should understand is this: Scion wasn't a losing proposition from the get-go. Its death is due to negligence and apathy. This is more than just the failure of a sub-brand. It's the failure of a company to deliver new and compelling products over an extended period of time. Toyota will point to the Great Recession as the reason it hedged its bets and withdrew funding for new vehicles, instead of using that as an opportunity to redouble efforts. This was as good as a death warrant, although myopically no one realized it at the time. Sadly, GM's Saturn experiment was a road map for this exact form of failure. No one at Toyota seemed to think the Saturn experience was worth protecting their experimental brand from. Or they weren't heard. Brands live and die on product. Somehow, Scion convinced itself that its real success metric was a youthful demographic of buyers. It seems like this was used to gauge the overall health of the brand. Look at the aging and uncompetitive tC, which Scion proudly noted had a 29-year-old average buyer. That fails to take into account its lack of curb appeal and flagging sales. Who cares if the declining number of people buying your cars are younger? Toyota is going to kill the tC thirteen years [And two indifferent generations ... - Ed.] after it was introduced. In that time, Honda has come out with three entirely new generations of the Civic. Scion wasn't a losing proposition from the get-go. Its death is due to negligence and apathy. At launch, the brand could have gone a few different ways. The xB was plucky, interesting, and useful – a tough mix of ephemeral characteristics – but the xA didn't offer much except a thin veneer of self-consciously applied attitude. That's ok; it was cute. Enter the tC, which managed to combine sporty pretensions with decent cost. It took on the Civic Coupe in the contest for coolness, and usually managed to win. More importantly, an explicit brand value early on was a desire to avoid second generations of any of its models, promising a continually evolving and fresh lineup. At this point, the road splits. Down one lane lies the Scion that could have been. After a short but reasonable product lifecycle, it would have renewed the entire lineup.

Toyota adds 1.6m cars to Takata inflator recall list

As part of the Takata airbag inflator recall expansion announced by NHTSA earlier this month, Toyota has listed an additional 1.6 million cars that will need to have inflators or airbag assemblies replaced. This brings the total of recalled Toyota, Scion, and Lexus vehicles to 4.73 million. Other automakers will announce their expanded recall lists this week as well. This round of recalls affects some but not all vehicles with the following model names and years: 2009–2011 Toyota Corolla and Matrix 2006–2011 Toyota Yaris 2010–2011 Toyota 4Runner 2011 Toyota Sienna 2008–2011 Scion xB 2007–2011 Lexus ES 2010–2011 Lexus GX 2006–2011 Lexus IS To see if your specific vehicle falls under recall, write down your VIN and go to toyota.com/recall; you can also check any recalls, Takata or otherwise, at safercar.gov/vin. Toyota will inform owners of affected vehicles by mail. Depending on the model, either the inflator or the entire airbag assembly will have to be replaced. Due to the number of vehicles that have already been recalled, it may take some time for the necessary parts to be available. A total of 11 deaths have been attributed to the faulty Takata inflators, and federal investigators now know why the parts are prone to failure. The state of Hawaii was the first to sue the auto supplier, with more states expected to follow. The 17 other automakers are required to announce their additions resulting from the May 4 expansion this week, so expect more of the 35 to 40 million vehicles to be listed soon. Related Video: Image Credit: Reuters Recalls Lexus Scion Toyota Takata airbag recall lexus is toyota sienna toyota 4runner toyota matrix lexus es lexus gx