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Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.

Audi, Toyota land on MIT's list of 50 Most Disruptive Companies

MIT Technology Review, a magazine all about innovation, has announced its list of the 50 most disruptive companies in 2013, and both Audi and Toyota made the cut. While the term "most disruptive" may carry a negative connotation in most uses (especially in the classroom), the acknowledgement in this case is an accolade, signifying that the company is at the forefront of its industry. In a nutshell, a disruptive company is a business whose innovations force other businesses to alter their strategic direction.
Audi made the list for "pushing autonomous cars closer to fruition with a laser-scanning road detector that fits in a vehicle's front grille," and Toyota for "expanding its dominance of the hybrid-car market with its new plug-in version of the Prius." Click on the image above to be taken to the original graphic at MIT Technology Review, where clickable colored squares reveal information about each of the 50 winners, compiled from a variety of industries.

Subaru ends orders for BRZ in Japan as production winds down

Production of the Subaru BRZ has ceased, marking the end of an eight-year run for the small enthusiast car. The final examples have rolled off of the assembly line ahead of what is expected to be a brief hiatus before the introduction of its successor.  The wind-down of the current BRZ and Toyota GT86 should come as no surprise; Subaru even announced a "Final Edition" BRZ for the German market earlier this year. British outlet Autocar reports that Subaru's production partner, Toyota, is still taking orders for its version of the jointly developed sports coupe, though an announcement regarding its wind-down is expected to be forthcoming.  The timing is especially tricky for potential buyers in Japan who may be looking to snag the rear-wheel-drive sports coupe, as they are limited to whatever remains in dealer inventories. According to Subaru's Japanese BRZ landing page, there may not be a ton of options for shoppers still in the market.  "We have finished accepting orders for build-to-order manufacturing of the models listed," the translated page says. "Due to stock availability at retailers, we may not be able to meet customer requests for body colors and options . Please contact your dealer for more information." We don't yet know for certain when Toyota and Subaru will announce their plans for the next-generation GT86 and BRZ, which were first introduced eight years ago. Rumors have suggested that they could be powered by a turbocharged four-cylinder producing approximately 250 horsepower, which would be a healthy bump from the existing cars' 197-horsepower outputs.  The next-generation car is expected to ride on a new joint platform, and may ditch the current generation's boxer engine in favor of a more traditional inline layout. Despite hints that Toyota wants its next GT86 to "surpass" the Supra, it's unlikely that an affordable sports coupe will infringe too drastically on the more-expensive halo car's performance turf.  Related Video: