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Toyota i-ROAD leans its way into the city [w/video]

According to Toyota, the "i-ROAD takes the company closer to its goal of creating the ultimate range of eco cars." As you're surely aware, that range of eco cars includes the enormously successful Prius family, but this new machine is nothing like the hybrid hatchback. And it's not even a car - Toyota calls the i-ROAD a Personal Mobility Vehicle.
Toyota's i-ROAD Concept, which debuts at this week's Geneva Motor Show, is adorned with just three wheels, meaning it's just as much a motorcycle as it is a car, and the driver and passenger sit in tandem style instead of side-by-side. This arrangement allows for a very thin 850mm width, which is about the same as a large motorcycle. Because the cockpit is enclosed, the occupants don't need helmets, nor are they open to the elements outside.
Also like a traditional two-wheeler, the i-ROAD tilts through the turns and when driving on uneven surfaces. Toyota says its computer-controlled Active Lean technology automatically balances the vehicle with no input from the driver.

Toyota Prius sales could come up short in 2013

A Toyota executive has said that the automaker's hybrid Prius model may not reach its 2013 goal of selling 250,000 units in the US marketplace. Bill Fay, group vice president for Toyota's US sales, told Reuters, "The 240,000 to 250,000 range is kind of where we're settling our sights for the Prius family."
The first-generation Prius, a five-passenger model, was introduced to the States in 2001 (its arrival made it the second mass-produced hybrid, after the two-seat Honda Insight). The second-generation model arrived in 2004, followed by the current third-generation design that arrived for the 2010 model year. The automaker has subsequently added the Prius V, a hatchback wagon (shown above) and the Prius C, a subcompact hatchback. As of March, 2013, cumulative worldwide sales of the Prius had reached 3.67 million units.
Last year, Toyota sold 236,659 Prius models in the US. However, sales of the model have fallen 5.1 percent in the first six months of 2013. In response, the automaker has boosted its marketing for the model, and the promotions are expected to continue through at least July.

Toyota ad says fuel cell cars are inevitable

Toyota's confidence in H2 technology remains as strong as ever. The company has released a new commercial that says it's not a matter of if we all start driving hydrogen cars, but when. In fact, the 70-second spot calls 2015 the turning point for the alternative powertrain technology. Here's a bit of the voiceover for the animated spot, which to our eyes and ears comes off as more than a little defensive: There will be the naysayers. The handbrakes, who say that it can't be done. that it's unsafe. That there's no infrastructure to support it. Then there'll be the trailblazers. The first to put up their hand, and put down their foot. The bold few, driven to be remembered as those who made a difference. And perhaps, the ones that made all the difference. In the end, Toyota says, we're all going to be driving hydrogen cars, starting perhaps with the company's first H2 sedan which will go on sale next year. But, if the early comments on the video's YouTube page are any indication, then Toyota's might be a bit lonely driving down the hydrogen highway. Watch the ad below, then vote in our poll below and let us know what you think of Toyota's approach. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.