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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Toyota is world's top-selling automaker for second year in a row

Toyota is the top-selling automaker in the world. Again. Still. With total reported sales, including those from subsidiaries, of 9.98 million in 2013, Toyota's performance was enough to outpace rival General Motors by around 270,000 vehicles. That's a 2.4-percent gain over 2012, and it makes Toyota the top-seller two years in a row. Still, the gap between the top three is shrinking - Toyota held a 460,000-unit lead in 2012.
GM sold 9.71 million vehicles last year, a four-percent increase, coming in second place ahead of Volkswagen, which sold around 9.5 million. According to Bloomberg, Toyota CEO Akio Toyoda said his company managed to win the sales race while also remaining more profitable than GM or VW.
It's going to be another interesting year in 2014 as the three behemoth automakers vie for the title of World's Largest. Toyota has predicted that it will increase sales in 2014 to 10.32 million - which would make Toyota the first automaker ever to surpass 10 million global sales - though General Motors and VW are expected to again fight for the lead in the massive Chinese market. Stay tuned.

Audi investing $30.3 billion through 2018 for product expansion

How does Audi plan to reach two million units in annual sales and pay for the 11 new models it's adding to its lineup - an expansion that may include models named SQ2, Q9 and F-Tron? By increasing its investment to 22 billion euros ($30.3 billion US) between now and 2018. That figure represents an increase of about 500 million euros over the previously planned outlay, according to a report by Automotive News, and that could be due to Audi wishing to goad the momentum that pushed it to 1.5 million annual sales two years ahead of schedule.
It's also about staving off the challenges from BMW and Mercedes-Benz. Now that BMW has been able to turn some of its attention away from its "i" series of Megacity cars, it will reportedly spend more than planned in 2014 as it continues the rollout of ten all-new vehicles and 15 new-generation vehicles through the end of next year. Mercedes, having been dropped to third in the sales race, is preparing to add 13 new cars over the next six years.
Audi's money is going into technology, into product like the next-generation TT and the Q1 and production expansions and upgrades all over the world. The expenditure represents just under a fourth of Volkswagen's 84.2 billion-euro ($115.7 US) outlay devoted to taking the number-one global automaker title away from General Motors and Toyota by 2018.