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Why Toyota Camry's Korea Car of the Year win is a big-time upset

The 2013 Toyota Camry is officially the car of the year in Korea. The country's motoring press graced the Japanese sedan with the honor for the first time, officially marking a shift in prevailing Korean attitudes toward Japan and its products. According to industry analysts, buyers in the country are no longer simply choosing their purchases based on whether or not they're made in South Korea, but rather based on quality and personal choice. That's a big jump from a few years ago, when buyers viewed their purchases through a patriotic lens.
The Camry managed to edge out a total of 44 other cars, including hardware from both Hyundai and Kia, to become the first foreign vehicle to take home the Korea Automobile Journalist Association's Car of the Year award. As The Detroit News points out, just 10 years ago, domestic manufacturers held some 99 percent of the Korean car market. But a change in trade regulations has opened up the country considerably, and buyers now have access to a wide range of products from around the globe. As a result, Hyundai and Kia have countered by cutting prices in an attempt to keep their grip on the market.

Autocar pits McLaren MP4-12C against turbo Toyota GT86

The Toyota GT86, in all of its forms, is one of the best-handling cars money can buy, a trait that can put a smile on the faces of all but the most jaded car enthusiasts. But if good handling isn't what they're looking for, then what is? Our first guess would have to be more power, something the 200-horsepower Toyota would benefit from. Autocar tries out that theory by driving two turbocharged GT86s on track, then pitting the more powerful one against the 616-hp McLaren MP4-12C in a track battle.
The first GT86 turbo Autocar's Steve Sutcliffe drives makes around 255 rear-wheel horsepower and a bucket-load more torque than the stock car. That's plenty of power to either have a lot of fun or get into a lot of trouble. But the GT86 that Sutcliffe tails in the McLaren is race-prepped, stripped to the bone and wears slicks to harness a heavy-hitting 335 hp at the wheel. Weighing in at under 2,500 pounds, the Toyota can't overcome the MP4-12C's power-to-weight ratio of 5.3 pounds per horsepower, but it comes pretty close.
Enjoy a lot of chasing and drifting fun in the video below!

First 2014 Toyota Corolla commercial dances through time

Despite the fact that the Toyota Corolla pretty much sells itself, the eleventh-generation 2014 model is getting a huge marketing push that aims to appeal to both Millennials (of course), as well as the older generations that have lived with the stalwart Japanese compact for decades. The first television advertising spot, called, "Style Never Goes Out of Style," shows that the Corolla has had a place in mainstream culture since its launch in the 1960s. We have to admit, it's pretty cool to see older models from the '60s, '70s and '80s come out to play for this commercial, especially the latter of those, as it gives us enthusiasts fond memories of the infamous AE86.
The whole web/broadcast/print/social media marketing campaign surrounding the 2014 Corolla is called "Elevate," because, according to Toyota:
Extensive market research shows that Millennials are looking to take their career to the next level and are looking to buy their first 'real' car to get them there. The design of the all-new Corolla is significantly elevated from the previous generations, creating a more dynamic and desirable image for the Corolla nameplate that will appeal to these younger buyers.