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Toyota prices TRD Pro Tacoma, 4Runner

Toyota is finally all set to drop more details about the upcoming off-road ready TRD Pro Series models of the 4Runner, Tacoma and Tundra after first revealing them in February. These trucks and SUV might not get the big engine and other mods that desert-stormers like the Ford F-150 Raptor have, but they are still a nice step up over the stock versions. All of the TRD Pro vehicles come as 4x4 models with Bilstein shocks with remote reservoirs in the rear, TRD front springs, skid plates, black wheels, retro-inspired "TOYOTA" badging and TRD-branded floor mats and shift knobs on the inside. They're available in three colors: Inferno, Attitude Black Metallic and Super White.
The Tacoma hits the market first in early August with prices starting at $35,525, plus $885 for delivery, processing, and handling, for an Access Cab V6 with a six-speed manual. Opting for a five-speed automatic brings things up to $37,390 after the destination fee. A Double Cab with a manual goes for $37,320, or $38,300 for the automatic, after the delivery charges. The 4Runner follows in September with just a single trim priced at $41,110 - $41,995 after the charge - for the V6 and five-speed auto.
Toyota is holding off on revealing more about the Tundra for now. It's coming in the fall, but the company isn't announcing prices yet. We don't have to wait long, though. "Within the next month we'll reveal that," said Toyota spokesperson Sam Butto to Autoblog about the TRD Pro Tundra's price.

Toyota releases teaser for Kaley Cuoco Super Bowl ad

Toyota has released a 35-second teaser video for its upcoming Super Bowl spot staring Kaley Cuoco, the actress best known for her role as object-of-nerd-affection Penny on The Big Bang Theory. The real star of the ad, however, is its soundtrack, the 1995 hit "I Wish" by rapper Skee-Lo that will have your mind cashing nostalgia checks the moment it hits your ears.
We still don't know much about the content, plot or story of this Super Bowl commercial, though we can say that its object of promotion is likely the new RAV4 we see Ms. Cuoco driving in this teaser. The rest of the time she's walking the street in a purple getup granting wishes like Robin Williams on a Disney sound stage. And then the Easter Bunny and a chihuahua enter the picture and we get lost. Clint Eastwood under a bridge this is not.
But hey, Super Bowl ads cost millions and millions of dollars to produce and air, so we trust that Toyota spent its money wisely and will have us ROFLing on game day. Until then, scroll down and witness for yourself the debut of Kaley Cuoco as a Toyota spokeswoman.

Scion reveals iM concept ahead of LA debut

After dropping a teaser image on us a few weeks ago, Scion has revealed in full the new iM Concept it's bringing to the Los Angeles Auto Show next week. As expected, the concept is clearly a rebadged version of the Euro-market Toyota Auris, only with some "European Racing Circuit Styling" upgrades to make it look more aggressive.
Along with the Scion logos, the five-door hatch is treated to a deeper air dam flanked by angular vents with stacked fog lamps, beefed-up wheel arches linked by widened side sills and filled with 19-inch, anthracite-finish alloys on low-profile rubber. Vented brake discs and four-piston calipers join an adjustable suspension as show-worthy equipment upgrades.
The sporty treatment continues around back with a similarly aggressive rear bumper and roof spoiler. Even the wing mirrors are replaced with narrower units. Little wonder it's all done up in a shade Scion calls "incrediblue" that looks rather similar to what sister-brand Lexus would put on one of its F-branded performance models - or for that matter what corporate ally Subaru would put on an STI hot hatches like the WRX.