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Toyota Avalon celebrates 20 years with Touring Sport Edition

The Toyota Avalon may not have the sportiest image on the market. Heck, it doesn't even have the sportiest image in the Toyota lineup. But the Japanese automaker is out to fix that perception, at least a little bit, with the launch of the new Touring Sport Edition.
Announced together with some minor updates to the entire Avalon line - consisting primarily of enhanced safety and infotainment systems - the Avalon XLE Touring Sport Edition celebrates the 20th anniversary of Toyota's large sedan line. Setting this special edition apart are a black paintjob, HID headlights, LED daytime running lights, 18-inch alloys (similar in design to those on the Scion FR-S) and an interior decked out with perforated leather with dark blue trim... plus, of course, the requisite special badges inside and out.
Only 2,500 units will be offered with a $37,170 sticker price that puts it near (if not quite at) the top of the Avalon range that's capped by the $41,700 Avalon Hybrid Limited. Pricing has increased on most models by around two percent, and you can scope out all the details of the updates to the full range in the press releases below.

Toyota, Lexus will offer low-cost automated braking system

First, a technology gets better, then it gets a lot better, then it gets less expensive, then it gets a lot less expensive. Advanced driver safety and convenience systems are about to make that last step thanks to Toyota. Centered around a pre-collision braking system, there will be three suites of driver aids known as Toyota Safety Sense C (TSS C) for compact cars, Toyota Safety Sense P (TSS P) for midsized and premium cars, and Lexus Safety System+ (LSS+) for the luxury brand. TSS C pairs a camera with laser radar to provide a pre-collision system that prompts the driver to brake if it detects an impending accident, and can supply additional braking force and automatically brake between seven and fifty miles per hour. There are also Lane Departure Alert and Automatic High Beam. TSS P pairs a camera with more precise millimeter-wave radar. Starting with the three functions in TSS C, it adds pedestrian pre-collision capability and adaptive cruise control. This one will be available first, coming on the new RAV4 Hybrid and Avalon. TSS - either C or P - will expand to three more vehicles by the end of the year. The wallop is in the price: TSS C will be a $300 option, TSS P will cost $500. Compare the Ford Fusion SE, for instance - it's Driver Assistance Package comes with Lane Departure Warning, Automatic High Beams, it has Lane Keep Assist, Blind Spot and Cross Traffic Detection that neither TSS has, but doesn't have any autonomous braking feature. It costs $1,200, but requires you to add the Technology and Luxury Packages for a total price of $3,165. If you want Autonomous Cruise Control, that's another $995, for $4,160 in total. Instead of $300 or $500 on the Toyota. Lexus' LSS+ will come first on the new RX then spread to four more models by the end of this year, and cost between $500 and $635 to add as an option. It also uses a camera and millimeter-wave radar for its vehicle and pedestrian pre-collision system, lane departure warning and lane keep assist, automatic high beam, and auto cruise control. The similar package on a BMW X5, with no pedestrian component, is $1,200. Toyota says both safety suites will eventually be on "nearly all" of it products and all trim levels by the end of 2017.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.