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North American production of foreign marques to jump in 2014

Wards Auto has released its North American Light Vehicle Production Forecast for 2014, and the report predicts foreign manufacturers will increase production on the continent some 3.9 percent by 2014. If accurate, that should see 123,000 additional cars, trucks and vans produced in North America, swelling the total number of units produced both by domestic and foreign manufacturers to 16.9 million light vehicles from a projected 15.6 million in 2013. Much of the increase can be attributed to the fact that Toyota intends to produce another car at its Blue Springs, MS plant as well as a new Lexus model at its Georgetown, KY facility in a year's time.
Likewise, Volkswagen intends to move production of a currently imported model to its plant in Puebla, Mexico. Daimler, Honda, Nissan and Mazda also plan to build additional models on North American soil for the first time. Around two-thirds of the new North American manufacturing will take place in Mexico, helping the country soak up a full 20 percent of the content's automotive production for the first time. You can head over to the Wards Auto site for the full report.

Lost power in a winter storm? Just hook up a Toyota Prius like this guy did

The Toyota Prius' battery pack just got something like a five-star rating from a truly seasoned professional – a 50-year aircraft technician. Bob Osemlak, who'd served more than three of those five decades with the Canadian Air Force, brought electricity back to his home in December during a heavy ice storm thanks to his gas-electric car. His ingenuity allowed him to turn on lights, furnace, refrigerator and the TV. The Thornhill, Ontario resident lost power for nearly a day on December 21 – not nearly as much as millions of other people hit by the recent storm - and so he still set about using his Prius for backup power, according to EV World. His ingenuity allowed him to turn on lights, furnace, refrigerator and the TV. Being an aircraft technician for so long brought Osemlak the ability to home-brew his V2H set-up that he urges other people to avoid, for safety reasons. He had planned for a potential power outage by installing an outlet on his furnace and, when the storm struck, he ran a cord through the basement window to the car. During the nine hours Osemlak used his Prius for backup power, the car's fuel gauge only reduced less than one bar, or roughly the equivalent of a gallon of gasoline. It wasn't the first time Osemlak had played with his vehicle. In the 1960s, while stationed in Winnepeg, Manitoba, he created a car starter. Every hour, the car would start up and run for 10 minutes to avoid being frozen solid in frigid winter temperatures. Featured Gallery News Source: EV WorldImage Credit: Flickr Green Toyota Green Culture Hybrid PHEV vehicle to grid storm

First 2014 Toyota Corolla commercial dances through time

Despite the fact that the Toyota Corolla pretty much sells itself, the eleventh-generation 2014 model is getting a huge marketing push that aims to appeal to both Millennials (of course), as well as the older generations that have lived with the stalwart Japanese compact for decades. The first television advertising spot, called, "Style Never Goes Out of Style," shows that the Corolla has had a place in mainstream culture since its launch in the 1960s. We have to admit, it's pretty cool to see older models from the '60s, '70s and '80s come out to play for this commercial, especially the latter of those, as it gives us enthusiasts fond memories of the infamous AE86.
The whole web/broadcast/print/social media marketing campaign surrounding the 2014 Corolla is called "Elevate," because, according to Toyota:
Extensive market research shows that Millennials are looking to take their career to the next level and are looking to buy their first 'real' car to get them there. The design of the all-new Corolla is significantly elevated from the previous generations, creating a more dynamic and desirable image for the Corolla nameplate that will appeal to these younger buyers.