2004 Toyota Tundra Sr5 Crew Cab Pickup 4-door 4.7l on 2040-cars

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The techie choice | 2017 Toyota Prius Prime Quick Spin

The Prius nameplate has been inexorably tied to the green car scene for a long time now. When Toyota unleashed the Prius Prime upon the world, we said it was the best Prius yet. But this is no longer a world where Toyota's hybrids are automatically crowned king. Our recent time with the Hyundai Ioniq trio was a stark reminder that the economical, eco-conscious competition is getting stiffer. We put some miles on a Prius Prime to see how our recent Ioniq Plug-In Hybrid test colors our view of Toyota's prime contender. Our first impression: the Prius design is very clean and inorganic. As sterile as it feels, the design appears to have a lot of actual thought behind it. Our Advanced trim tester is spiritually in touch with the mobile gadget culture, with a huge touchscreen, digitization of seemingly everything, and white and black glossy plastic aesthetic. It's a tech-heavy design that will likely seem familiar to those of us who have been interfacing with Apple designs for the past 10 or so years. The Ioniq Plug-In Hybrid, on the other hand, remains truer to the look and feel most drivers expect from their commuters. It's less about user interface, modes, and drive data, and more about just getting behind the wheel and driving. The Ioniq Plug-In Hybrid hardly even distinguishes itself from its plugless counterparts, opting to go green under cover rather than the in-your-face futurism the Prius projects. It retains the traditional instrument cluster in front of the driver, too, which the Prius Prime lacks. In the Toyota, you'll have to look around the car for the right display with the information you're looking for – there's the huge central touchscreen with all its menus, as well as smaller displays above it on the dash – or you can find your speed on the HUD. The Prius is composed in its handling, but doesn't provide much of the sensory feedback that makes one feel connected to the chassis. The steering feels super artificial, but the car stays fairly flat in the corners without providing too much feedback through the seat of your pants. Hyundai's offering, though, proved to be a surprisingly willing dance partner in the corners. While feeling equally as capable as the Prius, the Ioniq's sense of connection through steering and suspension made the act of stitching one turn after another together enough to get our blood pumping. Sport mode makes the Prius Prime slightly livelier, though.

Toyota Avalon celebrates 20 years with Touring Sport Edition

The Toyota Avalon may not have the sportiest image on the market. Heck, it doesn't even have the sportiest image in the Toyota lineup. But the Japanese automaker is out to fix that perception, at least a little bit, with the launch of the new Touring Sport Edition.
Announced together with some minor updates to the entire Avalon line - consisting primarily of enhanced safety and infotainment systems - the Avalon XLE Touring Sport Edition celebrates the 20th anniversary of Toyota's large sedan line. Setting this special edition apart are a black paintjob, HID headlights, LED daytime running lights, 18-inch alloys (similar in design to those on the Scion FR-S) and an interior decked out with perforated leather with dark blue trim... plus, of course, the requisite special badges inside and out.
Only 2,500 units will be offered with a $37,170 sticker price that puts it near (if not quite at) the top of the Avalon range that's capped by the $41,700 Avalon Hybrid Limited. Pricing has increased on most models by around two percent, and you can scope out all the details of the updates to the full range in the press releases below.

Toyota takes aim at Musk's criticism of hydrogen 'fool cells'

Tesla's Elon Musk has called hydrogen fuel cell cars "a load of rubbish" and "fool cells," and he's nowhere near alone in his disdain for the technology. Toyota has been fighting back waves of condescension for years now, and did so again when Senior VP Bob Carter took the stage at the recent J.D. Power Automotive Summit this month. His target was comments that Musk made at the Automotive News World Congress at the Detroit Auto Show, when Musk said an FCEV was an "extremely silly way" to store energy, that "the best-case hydrogen fuel cell doesn't win against the current-case battery" and that hydrogen's failings will become obvious in the next few years. Carter's response was that the fuel cell initiative isn't about the next few years. "This is not a 24-to-36-month play, but when you start looking into the 2020s," then you can see the necessity of hydrogen fuel cells, which Toyota considers an extension of EV technology, he said. The Toyota Mirai will begin its defense of the FCEV industry in the US later this year. The Hyundai Tucson Fuel Cell is already available in California and Honda's hydrogen car will arrive in 2016. Until then, we can let some more of Carter's words ring in our ears: "If I was in a position where I had all my eggs in one basket," he said of Musk's BEV-only focus, "I would perhaps be making those same comments." News Source: Automotive News - sub. req. Green Tesla Toyota Electric Future Vehicles Hydrogen Cars toyota mirai fcev bob carter