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First 2014 Toyota Corolla commercial dances through time

Despite the fact that the Toyota Corolla pretty much sells itself, the eleventh-generation 2014 model is getting a huge marketing push that aims to appeal to both Millennials (of course), as well as the older generations that have lived with the stalwart Japanese compact for decades. The first television advertising spot, called, "Style Never Goes Out of Style," shows that the Corolla has had a place in mainstream culture since its launch in the 1960s. We have to admit, it's pretty cool to see older models from the '60s, '70s and '80s come out to play for this commercial, especially the latter of those, as it gives us enthusiasts fond memories of the infamous AE86.
The whole web/broadcast/print/social media marketing campaign surrounding the 2014 Corolla is called "Elevate," because, according to Toyota:
Extensive market research shows that Millennials are looking to take their career to the next level and are looking to buy their first 'real' car to get them there. The design of the all-new Corolla is significantly elevated from the previous generations, creating a more dynamic and desirable image for the Corolla nameplate that will appeal to these younger buyers.

Toyota fills in details about its future design direction and global platform

"In the future, out of 100 customers, we want to excite ten of them instead of not offending all 100."
Almost all of the details about the Toyota New Group Architecture (TNGA) strategy have come out since the initiative was first reported on in March of this year, but Autoblog did learn a few new things about it on a recent trip to Japan. Probably the second-most important detail is that each new segment platform will be based around a common hip point to create an "optimal driving position architecture."

Ed Begely, Jr's RAV4 EV taken off eBay, moved to Craigslist

You may recall earlier this month that noted environmentalist and celebrated actor Ed Begley, Jr. was auctioning his own 2002 Toyota RAV4 EV on eBay. Bidding got up to $13,655 without meeting the reserve, and the auction ended on June 12 without a sale. Now, though, the well-loved electric Toyota has found its way to Craigslist with a new, set price of $17,500. The car sold for $42,000 in 2002, and has been maintained by the same dealership where Mr. Begley purchased it. The odometer shows 119,000 miles, but its battery was replaced in 2011, and shouldn't need to be replaced for another seven or eight years. Begley appears to have taken great care of his RAV4 EV, and it shows just your average cosmetic wear and tear on its white and charcoal interior. It gets about 85 miles on a full charge, and comes with the white decal that lets solo drivers use the HOV lane in California. As with the eBay deal, had that gone through, the buyer will get a chance to meet Ed Begley, Jr., and can even have him autograph the inside of the RAV4 EV's hood. Many of you may be curious as to what Begley's next daily driver will be. According to the actor's own Twitter account, he'll continue using electrons to get around, this time in a leased Nissan Leaf. As an actor, Ed Begley Jr. is known for many roles, including an Emmy-nominated role on St. Elsewhere. He also appeared on Arrested Development, Six Feet Under, Veronica Mars and in the films Pineapple Express and This Is Spinal Tap. In his decades as an environmentalist, he has appeared in his own web series On Begley Street, created his own line of environmentally friendly cleaning products, is in an ongoing competition with Bill Nye to have the lowest carbon footprint, has authored books and has been active in numerous environmental organizations.