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Asian automakers still reluctant to use more aluminum

There's a logical progression of technology in the auto industry. We've seen it with things like carbon-ceramic brakes, which use to be the sole domain of six-figure sports cars, where they often cost as much as an entry level Toyota Corolla. Now, you can get them on a BMW M3 (they're still pricey, at $8,150). Who knows, maybe in the next four a five years, they'll be available on something like a muscle car or hot hatchback. Aluminum has had a similar progression, although it's further along, moving from the realm of Audi and Jaguar luxury sedans to Ford's most important product, the F-150. With the stuff set to arrive in such a big way on the market, we should logically expect an all-aluminum Toyota Camry or Honda Accord soon, right? Um, wrong. Reuters has a great report on what's keeping Asian manufacturers away from aluminum, and it demonstrates yet another stark philosophical difference between automakers in the east and those in the west. Of course, there's a pricing argument at play. But it's more than just the cost of aluminum sheet (shown above) versus steel. Manufacturing an aluminum car requires extensive retooling of existing factories, not to mention new relationships with suppliers and other logistical and financial nightmares. Factor that in with what Reuters calls Asian automaker's preference towards "evolutionary upgrades," and the case for an all-aluminum Accord is a difficult one. Instead, manufacturers in the east are focusing on developing even stronger steel as a means of trimming fat, although analysts question how long that practice can continue. Jeff Wang, the automotive sales director for aluminum supplier Novelis, predicts that we'll see a bump in aluminum usage from Japanese and Korean brands in the next two to three years, and that it will be driven by an influx of aluminum-based vehicles from western automakers into China. Only time will tell if he's proven right. News Source: ReutersImage Credit: Sean Gallup / Getty Images Plants/Manufacturing Honda Hyundai Mazda Nissan Toyota Technology aluminum

Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

Recharge Wrap-up: Porsche Mission E charging for Tesla, net zero energy Toyota dealership

Porsche has confirmed that its Mission E charging infrastructure will also work with Tesla vehicles. The ultra-fast, 800-volt charging system will recharge the Mission E to 80 percent in about 15 minutes, and will also service new EVs from Volkswagen and Audi. Porsche CEO Oliver Blume told Top Gear that development of the charging infrastructure "sounds easy but getting the details agreed is hard. We already have the clear technical concept. It can even work with Teslas, with an adapter." Dieter Zetsche, Head of Mercedes-Benz, also tells Top Gear that they are "in talks" with Porsche regarding charging infrastructure. Read more at Top Gear, or from Electrek. An Oregon Toyota dealership is set to be the world's first net zero energy automotive dealership. The newly constructed, LEED Platinum certified Toyota of Corvallis produces more energy than it consumes, for which it is expected to receive Net Zero Energy certification. The 34,800-square-foot building is equipped with enough solar panels to produce as much energy that the dealership will use, with excess being put back into the grid, which will help during hours of peak demand. Toyota Motor Sales regional manager Steve Haag calls Toyota of Corvallis, "a first-of-its-kind template for the auto dealership of the future." Read more from Toyota. Valeo has introduced a new 48-volt hybrid system. The 48V e4Sport, as it is called, uses a 48-volt battery, electric starter-generator, electric supercharger, and eRAD electric rear axle drive for all-wheel drive. It maximizes regenerative braking and stores that energy for increasing torque with the starter-generator, and increasing acceleration with the electric supercharger. The system also supports all-electric driving modes. Valeo says the system is applicable across all vehicle segments, and works with both gasoline and diesel engines. Read more at Green Car Congress. PSA Group has created its own mobility solutions brand, called Free2Move. Free2Move will handle programs like car sharing, connected services, corporate fleet services, and affordable leasing programs for Peugeot, Citroen, DS, and other PSA partners. "For the PSA Group, mobility means not only making and selling excellent cars, but also offering a full range of mobility solutions," says PSA Group VP of Mobility Services Gregoire Olivier.