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Consumer Reports says Toyota, Ford, Honda and Chevy are big winners in brand perception survey

According to Consumer Reports, the automotive brands that stand out in the minds of car buyers are, in order: Toyota, Ford, Honda and Chevrolet. This news comes after the magazine polled its readers, asking them to take into account vehicle quality, safety, performance, value, fuel economy, design/style, and technology/innovation - which are the factors that car shoppers are most influenced by.
It's important to note that this award is only about perception. In other words, it's perceived quality, not actual quality. "Often, perception can be a trailing indicator, reflecting years of good or bad performance in a category, and it can also be influenced by headlines in the media," said Jeff Bartlett, Consumer Reports deputy automotive editor.
The brand that made the biggest jump in perception amongst Consumer Reports readers is Tesla, which posted an impressive 47-point gain to finish in fifth place. Subaru is also notable for finishing in the top 10, despite being one of the smaller manufacturers doing business in the US. Scroll down below for all the details from Consumer Reports, if you're so inclined.

Toyota will steer clear of driverless cars

Toyota executives say the company's primary focus is on safety. At least for the time being, that means the company won't pursue development of a driverless car.
Speaking at the company's advanced safety seminar in Ypsilanti, MI, Thursday morning, Seigo Kuzumaki, Toyota's deputy chief safety technology officer, said that Toyota envisions a future driving environment that optimizes the best of both humans and computers, not choosing one over the other.
"Toyota's main objective is safety, so it will not be developing a driverless car." - Seigo Kuzumaki

How Toyota's neighbor delayed 23,000 of its deliveries

Don't you just hate when your neighbors' mess becomes your problem? Toyota certainly has good reason to be upset, after an dirty mishap at a steel mill delayed thousands of vehicle exports from its nearby port in Nagoya, Japan, (pictured above) by as much as a month.
The messy situation occurred on June 22 when the mill near the port lost power and had to burn off an excess buildup of coke oven gas - which isn't exactly a situation friendly to living beings or the environment. According to Automotive News, it caused a massive amount of smoke to emit from the plant that fell as soot and tar on about 23,000 vehicles that were waiting to be shipped out. Getting the models properly cleaned off has been quite a task. A team of 5,000 workers were at the port until this week getting them gleaming again.
Potential Toyota buyers in North America have no need to fret about getting a sullied car, though. A Toyota spokesperson told Automotive News that none of the vehicles were bound for this continent. The automaker is reportedly considering asking the mill's owners for reimbursement for the cost of the weeks of cleanup. Paying for the mistake is, after all, the neighborly thing to do.