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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Toyota recalls 337,000 RAV4s and HS250h models for tie rod failure

UPDATE: The post has been updated with additional information from NHTSA. The Basics: Toyota is recalling 337,000 2006-2011 model year Toyota RAV4 crossovers built between October 31, 2005 and September 7, 2010 as well as 2010 model year Lexus HS250h cars built between July 6, 2009 and August 26, 2010. The Problem: When either an affected RAV4 or HS250h is given an alignment and the tie rod adjustment nut on the rear control arm isn't tightened properly, the threads on the tie rod can start to rust. If this happens, the nut may break off and throw off the alignment drastically and suddenly. This isn't a case of the car simply pulling to one side, either. This would seriously upset the balance of the car and could cause the driver to lose control and crash. This is also the third time these vehicles have been recalled for the same issue. Injuries/Deaths: It's unknown if this control arm issue has resulted in any injuries or deaths. Autoblog reached out to Toyota for more information, but a company representative told us that the company isn't able to discuss injuries or deaths caused by this issue (if any) at this time. Based on information from NHTSA documents, it does not appear that any crashes, injuries or deaths have been attributed to the defect addressed in the current recall. The Fix: The dealer will completely replace the rear suspension assemblies at no cost to the owner. The tie rods and nuts will also be coated in epoxy to prevent future rusting from occurring. According to Car and Driver, the previous recalls involved tightening nuts, coating decent tie rods in epoxy and completely replacing rusted ones. The car magazine reports that further complaints were filed and the company is now replacing all components regardless of condition. If you own one: Toyota will notify owners of affected cars by mail. Owners can also check whether their cars are affected by entering the VIN at safercar.gov/vin. Owners with questions can also reach Toyota customer service at 1-800-331-4331 or Lexus customer service at 1-800-255-3987. Related Video: Featured Gallery 2012 Toyota RAV4 View 16 Photos News Source: Car and Driver, Toyota, National Highway Traffic Safety AdministrationImage Credit: Toyota Recalls Lexus Toyota Safety lexus hs 250h lexus hs250h

Recharge Wrap-up: Mazda, Subaru and Toyota PHEV, Nomadic Power grant

The next generation of the Toyota Prius Plug-in Hybrid looks to be important for Mazda and Subaru as well. Toyota will likely need to sell more of the new plug-in hybrid to meet stricter ZEV standards in California. That means it will get more extra electric range, as customers have been asking for. Subaru and Mazda will also have to adhere to the California standards beginning in 2018. Those two smaller automakers will likely license a plug-in hybrid powertrain from Toyota in order to fulfill compliance. Read more at Green Car Reports. Tesla is partnering with Dalhousie University to improve battery technology. Tesla signed a five-year research agreement with Dalhousie's Jeff Dahn, a lithium-ion battery researcher. Dahn and the 25 researchers in his lab will work with Tesla's Director of Battery Technology, Kurt Kelty, to increase capacity through improved materials. The collaboration could be important both for Tesla's automotive and stationary batteries. "Our research group's goal is to increase the energy density and lifetime of Li-ion batteries, so we can drive down costs in automotive and grid energy storage applications," says Dahn. Read more from Dalhousie University. Nomadic Power is receiving a European Commission grant worth ˆ2 million (about $2.26 million) for trailer-mounted mobile batteries. Nomadic Power's mobile batteries, called Nomads, have incorporated photovoltaic systems and can be used to extend the electric driving range of a plug-in vehicle, or to provide backup power to a home. The Nomads use an intelligent energy management system to learn and predict user behavior and manage the solar system based on weather forecasts. "We see a strong future in electric-powered mobility and an increasing use of renewable energy, photovoltaic power in particular," says Nomadic Power CEO Dr. Manfred Baumgaertner. "Our mobile batteries have great potential in these markets that recently got a significant shot in the arm by Tesla's announcements." Read more from Nomadic Power, and at Green Car Congress. Related Gallery 2012 Toyota Prius Plug-In: First Drive View 24 Photos News Source: Green Car Reports, Dalhousie University, Green Car Congress, Nomadic PowerImage Credit: Nomadic Power Government/Legal Green Mazda Subaru Tesla Toyota Technology Electric recharge wrapup