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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

2014 Toyota 4Runner revealed at Stagecoach Music Festival

Toyota has just pulled the sheet off its updated 2014 4Runner at the 2013 Stagecoach Music Festival near Palm Springs, California. Toyota is the title sponsor at the festival, and claims that this is the first ever global reveal of a new automobile at a major music festival. We're also guessing this is the first time that the 4Runner has seen duty inside what looks like a vintage circus act's cage.
We can see from the photos (and the earlier teaser images) that the body-on-frame SUV has received a freshened look with new smoked light fixtures front and rear, along with a reworked front fascia and grille. The profile view seems largely unchanged, though there are new wheel patterns on offer.
The 4Runner will continue to be offered in three trims, including SR5, more luxurious Limited, and off-road-ready Trail specification. Both 4x2 and both part- and full-time 4x4 models will continue to be available, all will be powered by the same 4.0-liter 270-horsepower V6 and five-speed automatic as last year.

2015 Toyota Camry ushers in 'sweeping redesign' [w/poll]

With a dozen years atop the nation's best-selling car charts, you might think that there wouldn't be a lot of incentive for Toyota to rework its Camry, particularly so early in the life of the current model. But despite its unassailable sales totals, the midsize sedan has come in for substantial criticism for its milquetoast dynamics, piecemeal interiors and bland design.
As part of CEO Akio Toyoda's mantra to build more exciting cars, the 2015 Camry has arrived with a fresh new look and content that goes far beyond the Japanese automaker's typically slight mid-cycle redesigns. Featuring some 2,000 new parts, the 2015 Camry casts a 1.8-inch longer shadow and stretches across a widened track (0.4 inches). And it won't be just the widened track that should help deliver a more dynamic performance - Toyota is citing a stiffer chassis thanks to additional spot welds along with a rejiggered suspension, retuned electric power steering and a new two-stage brake booster for improved braking feel.
A new XSE trim promises the sportiest performance yet, including model-specific shock absorbers and springs, stiffer bushings, unique stability control programming and 18-inch wheels to go along with a unique front end treatment featuring mesh grille inserts and a revised fascia.