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Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying

Safety Agency Studying Toyota Acceleration Problem

A U.S. safety agency is looking into a consumer's petition alleging that older Toyota Corollas can accelerate unexpectedly at low speeds and cause crashes. The inquiry by the National Highway Traffic Safety Administration covers about 1.69 million of the Corolla compact cars from the 2006 to 2010 model years. The agency will decide whether to open a formal investigation into the problem. An unidentified consumer said in a letter to the agency that he experienced multiple low-speed surges in a 2010 Corolla, and the brakes failed to stop the car in time to prevent a crash. The consumer said the problem caused one collision with a parked vehicle on June 8. "In addition to evidence from our crash incident, we are providing evidence that many other Corolla owners are experiencing similarly unsafe scenarios that are leading to crashes," said a portion of the consumer's letter posted Monday on NHTSA's website. The consumer provided 163 reports from other drivers who experienced a surge at low speed or no speed. But NHTSA said it eliminated duplicates, those outside the scope of the 2006-2010 model years and those from foreign countries to get 141. No injuries were reported. The agency said it would evaluate all of the complaints from the consumer in order to decide whether to grant or deny the petition and open a formal investigation. The consumer filed the petition on Sept. 11, according to the documents. Messages were left Monday morning seeking comment from Toyota. In 2009 and 2010, Toyota issued a series of recalls totaling more than 10 million vehicles for various problems including faulty brakes, sticky gas pedals and ill-fitting floor mats. Toyota is under pressure to announce recalls quickly after a U.S. government investigation found it hid information about past defects. Last month, the company agreed to pay $1.2 billion to settle that investigation. It also paid fines totaling $66 million to the U.S. government for delays in reporting unintended acceleration problems. The company has said it made "fundamental changes to become a more responsive and customer-focused organization, and we are committed to continued improvements." Recalls Toyota Safety NHTSA crash unintended acceleration

400-hp Toyota Hybrid-R Concept gets second teaser

Toyota has released a second teaser of its Hybrid-R Concept, along with an estimation of the show car's power output. Using technology that's "similar to that used by Toyota Racing's TS030 Hybrid race car," the concept is expected to deliver over 400 horsepower.
The press release also mentions that the new concept is based on a current production model. While it's difficult to tell from the sole teaser image of the car's body, rumors are flying that it's related to the Yaris. If that's the case, though, it's difficult to know what to make of this concept. The teaser image is quite dark, but we played around with the exposure and came up with an image that reveals more details about the new concept. Take a look at the related gallery, below, to see the high-exposure image. We'll find out for certain what the Hybrid-R is in a few weeks at the Frankfurt Motor Show. Let us know what you think Toyota's newest concept is in the comments.