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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Toyota, PSA extend partnership with new European van

Toyota and PSA Peugeot Citroen collaborate on a number of vehicles. One of them is a small van jointly developed by the two automakers but marketed individually under their own brands across Europe. Now they've announced the extension of that collaboration, and revealed the first image and details of their new product. Set to be unveiled at their respective booths at the Geneva Motor Show this coming March are the new Toyota ProAce, Peugeot Traveller, and Citroen Spacetourer. They replace the Toyota model of the same name as well as the outgoing Peugeot Expert and Citroen Dispatch, and will each be made available in private and commercial shuttle forms. Although technical specifications have yet to be announced, each will share the same underpinnings and mechanical components, leaving only the parts you can see changing from one brand's version to the next. Expect engines to range from 1.5 to 2.0 liters and burning gasoline or diesel, but the latter will undoubtedly prove the more popular option in Europe. No mention was made of a replacement for the Fiat Scudo, another badge-engineered version of the same van program in its current form. That would seem to suggest that Fiat Professional is either preparing to go it alone with the next-generation Scudo, or phase out the model altogether. The current Scudo slots in between the smaller Doblo (imported to the US as the Ram ProMaster City) and the larger Ducato which was also jointly developed with PSA and sold as the Citroen Jumper/Relay, Peugeot Boxer, and here in America as the Ram ProMaster. The ProAce and its cousins are made by PSA at its Sevel plant in Valenciennes, France. Aside from their vans, the Japanese and French automakers also collaborate on the city car platform sold alternately as the Toyota Aygo, Peugeot 108, and Citroen C1. Fiat also partners with PSA on the smaller Fiat Fiorino/Qubo, Peugeot Bipper and Citroen Nemo. All of which just goes to show what a tangled web they weave in the European market, especially where commercial vehicles are concerned. NEW STAGE IN THE CO-OPERATION PROGRAM BETWEEN PSA PEUGEOT CITROEN AND TOYOTA PSA Peugeot Citroen and Toyota Motor Europe (TME) reveal today the new Citroen SPACETOURER, Peugeot TRAVELLER, and Toyota PROACE. They will be available in MPV versions for private use and in shuttle versions for business use. Both companies therefore confirm the continuation of their co-operation agreement signed in 2012.