2009 Toyota Tacoma Trd Off Road 4x4 Access Cab Sr5 on 2040-cars

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Toyota highlights JDM Mark X with special Yellow Label edition

Never heard of the Toyota Mark X? That's because the Japanese automaker only sells it in its home market (and in China as the Reiz). It's a rear-drive (or all-wheel-drive) sports sedan about the size of a Lexus IS, whose existence is probably why Toyota will never bring the Mark X to North America. The current model has been on the market since 2009, but Toyota is rolling out a series of updates - including the new Yellow Label model pictured here.
Available on the 250G, 250G Four and 250G S trim levels, the Yellow Label gets a special shade of Awaken Yellow paint (though it can be had in black, white or silver as well), with an interior decked out in either yellow or black. It also gets piano lacquer trim, yellow stitching, pink gold accents, special tread plates and other interior equipment upgrades, as well as a unique set of alloys. All of which makes the Toyota Mark X Yellow Label perfect for recreating scenes from Kill Bill without the need to squeeze into yellow leathers. (In fact we wouldn't be surprised to see Toyota doing just that for a promo clip.)
Power comes from a 2.5-liter V6 (and not the larger 3.5 available on the 350S model) channeled through a six-speed automatic to either the rear wheels or all four. Pricing ranges between 2.8 and 3.1 million yen (~$26-30k), representing a premium of about 106k yen ($1k) over non-yellow models. Toyota operates four distinct dealer networks in Japan, and the Mark X is sold through Toyopet stores.

Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

Redesigned 2014 Toyota Tundra spied testing in Canada

When Toyota first announced that it would be bringing the 2014 Tundra pickup to next month's Chicago Auto Show, we weren't quite sure if the truck would fall into the "all-new" or "refreshed" category. After seeing this latest set of spy shots, we're striking "all-new" from the record, but the enhancements do appear to be more than just a simple nip/tuck.
While the overall shape and greenhouse haven't really changed, heavy cladding found on the front fascia suggests that a totally redesigned nose is in store, with a fully reworked grille flanked by new headlamps. Smaller styling details are hidden by the big panels of camouflage, but we anticipate a few minor tweaks to the rest of the pickup's design when all that black tape finally comes off.
Mum's the word on powertrain enhancements (if any), as well as any changes that have been made to the chassis. But with the updated 2013 Ram 1500 already on the street, the recent unveiling of the updated 2014 Chevrolet Silverado and GMC Sierra twins, and a preview of what's to come from the likes of Ford, we certainly hope Toyota has injected enough new blood into its 2014 model year pickup to keep it competitive in this American-dominated segment. We'll know for sure come Chicago.