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2015 Toyota Prius V gets updated looks and content

The Toyota Prius V is the most utilitarian member of the Prii family with a big jump in cargo space over the rest but maintaining the great fuel economy. For the 2015 model year, the company is giving the wagon an update with a big shift in front end styling and upgraded taillights to go with the revised look. Inside, customers also get a little new technology, as well. The biggest change up front is the reshaped headlights and new bumper that look almost identical to the recent restyling of the Prius + in Europe. Though, the latest parts might be a little polarizing and almost make the wagon look like it has gills at each corner. The top level Prius V Five trim also adds integrated foglights to the design and headlights with LEDs for the high and low beams. Toyota is offering three additional colors too: Attitude Black Metallic, Absolutely Red and Toasted Walnut Pearl. Inside, drivers can get a new, eight-way adjustable power driver's seat on some models, and there's now a 4.2-inch TFT screen situated between the gauges on the Three trim level and higher to display information like fuel economy, navigation instructions, climate control settings and more. The upper versions also get Toyota's latest Entune infotainment system with a 6.1-inch high-res touchscreen with navigation. Finally, the Advanced Technology Package on the Five trim now includes Lane Departure Alert and Automatic High Beams. Mechanically, the Prius V remains unchanged thanks to the same 1.8-liter Atkinson-cycle, four-cylinder hybrid powertrain with nickel-metal hydride battery pack pumping out 134 net horsepower. Fuel economy stays at 44 miles per gallon city, 40 mpg highway and 42 mpg combined. Despite the upgraded looks, the base 2015 Prius V Two is $75 cheaper this year at $26,675, plus $825 destination. Although, the top Five model is $540 more at $30,935 before destination. The latest model year should start hitting dealers in December; scroll down for all of the specs and pricing.

Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

2014 Toyota 4Runner Limited

What would you say if we told you that outside of Jeep and Land Rover, the best brand for those who want to go off road is Toyota? Sounds remarkable, eh? But the truth is, Toyota's history of providing vehicles for the rougher bits of our blue marble dates back to 1950, barely a decade after Willys built the first Jeeps and only a few years after Land Rover made its big debut with the iconic Series I.
In fact, Toyota's start in off-roaders was with a small contract for providing the US Army with vehicles, during the Korean War. From that, the BJ was spawned. This Jeep-like vehicle evolved into the 20 Series and then into the iconic 40 Series Land Cruiser in the 1960s.
So yes, Toyota knows its way around the trails. While the Land Cruiser, deservedly, gets all the attention thanks to its impressive longevity, we're partial to the 4Runner, which is a far more affordable entry that serves as Toyota's challenger to the Jeep Grand Cherokee.