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Next Toyota Supra might be called S-FR

In the world of car-rumors, those surrounding the revival of the Toyota Supra are rivaled only mid-engine Corvettes and billion-dollar barn finds for Internet potency. Let's face it, we love them as much as you do. Entering stage right then is your latest Supra tidbit. The always-vigilant forum masters at SupraMKV.com have been spending caffeine-fueled nights combing through the US Patent and Trademark Office websites, it seems. The recent result of their efforts is a trademark filing for "Toyota S-FR," in reference to "automobiles and structural parts thereof." While hardly a smoking gun, Supra theorists propose that the May 28 filing could signal the way forward for a new sports car. The "S" might be Toyota's homage to the Supra nameplate, with "FR" obviously indicating a front-engine, rear-drive layout. We'd be surprised if Toyota was so wiling to throw away the brand equity built in to the Supra name – the company did re-up its Supra mark. Then again, we would've called the FR-S "Celica," too. Go figure. Of course, the trademark could be for just about anything else. A sub-FR-S model is one proposition, though it could just as easily be a concept car, or nothing at all. Sleuths, tell us what you think in Comments, below. Related Video:

Toyota/Mazda factory will reportedly be in Alabama or North Carolina

The Toyota/Mazda factory sweepstakes appear to be nearing a conclusion as Bloomberg and Automotive News are reporting the location has been narrowed down to either North Carolina or Alabama. The joint venture plant worth $1.6 billion would add 4,000 jobs to whichever state lands it. To even be considered, Toyota and Mazda have reportedly sought a $1 billion incentive package from interested states in the form of tax breaks and other support. At least 15 states had apparently been jockeying for the factory, including Mississippi, Illinois, Michigan, Ohio, Indiana, Texas and South Carolina. Toyota presently has an engine factory near Huntsville, Ala. The state is also currently home to Honda, Hyundai and Mercedes-Benz assembly plants. North Carolina currently does not have a car manufacturing plant. This would also represent Mazda's return to American manufacturing, as its present lineup of cars and crossovers is produced in Japan. The company had previously built cars in the United States along with its former partner Ford. Related Video:

Mazda's new Mexican plant capacity rises to 230,000

After the turmoil of last year, 2013 is getting off to a much better start for Mazda. The company has issued a release indicating that the forthcoming plant in Salamanca, Mexico has had its production capacity raised even though it isn't scheduled to go online until March 2014. The original plans called for a 140,000-unit capacity, 90,000 of that allotted for the Mazda2 and Mazda3, the remaining 50,000 for a small car Mazda would build for Toyota that would be based on the Mazda2. The new plans call for raising that by 90,000 units to a total of 230,000 units within two years, by the end of March 2016, and it looks like it will all go toward Mazda production to satisfy growing demand for Skyactiv vehciles. The Mexican plant's opening will be the return of Mazda manufacturing to North America, after Mazda6 production was moved back to Japan last year.
More good news for the company is that it projects 10 billion yen ($114 million) in net income for the financial year that will end in March. That would be a welcome turnaround from the 100-billion-yen loss in the previous financial year, part of a series of three annual losses in a four-year span.
You'll find the press release with the factory update below.