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2015 Toyota Prius Persona special edition arrives in September

Is the Prius going into "Pimp My Ride" territory? A new official special edition model won't be lowered or have three-wheel motion or anything like that (though that'd be cool), but the world's best-selling hybrid is putting on a few stylish bells and whistles this September. Toyota has announced something called the 2015 Prius Persona Series Special Edition. Included on the special variant will be 17-inch alloy wheels, a metallic exterior finish, heated power mirrors and chrome shift knob rings and door grips. Inside, you've got special badging and black SofTex fabric stitched with gray. The new Prius Persona will come in two colors: "Blizzard Pearl" and "Absolutely Red." The special edition has base price of $26,985, and the "Blizzard Pearl" option knocks it closer to the $27,400 mark and there's also the $895 (give or take) delivery fee. Demand for the Prius in the US has plateaued recently as other automakers have broadened their selection of advanced-powertrain vehicles. Through the first half of the year, combined sales of the four Prius variants were down 11 percent from 2013 numbers to about 107,000 units, including about 63,000 of the standard sedans and almost 20,300 of the Prius C compact hybrids. Perhaps there are enough personas out there that sales will get a boost from this special edition. Take a look at Toyota's press release on the 2015 Prius Persona below. SPECIAL EDITION PRIUS TAKES ON A NEW PERSONA FOR 2015 TORRANCE, Calif. (July 30, 2014) – The best-selling hybrid in America is taking style to a new level. The 2015 Prius Persona Series Special Edition is tailored with elegant exterior and interior touches that make it unique. The special edition model will begin arriving in dealerships in September. The Prius Persona Series Special Edition model adds exterior changes and equipment to a Prius Three to create a distinct visual package. Persona Series includes 17-inch alloy wheels with a premium dark metallic finish. The special edition also comes equipped with premium heated power mirrors with turn signal indicators. The Persona model will be available in two exterior colors, Blizzard Pearl, and for the first time ever on this model, Absolutely Red. A "Persona Series" exterior badge on the rear of the vehicle also helps differentiate the model. The Persona's interior is trimmed in black SofTex® with gray stitching.

Spongebob Squarepants Toyota Highlander gets Tanked in Vegas

In 2006, I bought a Scion xB (the super upright, first-generation one), and I always had this wild dream of turning the xBox into an aquarium after it had run its course in my personal test fleet. Long story short, that never happened. But apparently the folks at Toyota got wind of my idea - only, well, this isn't exactly what I had in mind.
Let's just start at the beginning here. This is a 2014 Toyota Highlander - you know, the redesigned one that bowed in New York earlier this year. I haven't driven it yet, but I'm sure it's plenty nice and will appeal to all sorts of families. Families with kids. Kids who like cartoons. Cartoons like Spongebob Squarepants.
Which brings me to our next talking point: the collaboration between Toyota and Nickelodeon for the Spongebob-themed wrap that covers every inch of this Highlander. This isn't the first time we've seen the yellow cartoon sponge on a Highlander - Toyota unveiled a differently wrapped version earlier this year - but this one features more of an aquatic, under-the-sea sort of theme. Perfect, considering the main point of this crossover's reason for being at SEMA.

Recharge Wrap-up: BMW i8 Futurism Edition, Tesla picks Hankook for Model 3

BMW Italia has created a special edition BMW i8 to celebrate 50 years of the German automaker in Italy. The BMW i8 Futurism Edition, made in partnership with Garage Italia Customs, replicates artist Giacomo Balla's "Lampada ad Arco" on the car. The special edition i8 will take part in the 2016 Mille Miglia, following a BMW 328 driven by BMW Italia President and CEO Sergio Solero. The car "represents the pairing of a sports car of the future with Italian creativity and art," says Solero. See how it was made in the video above, and read more in the press release below. The Toyota Mobility Foundation has joined the New Cities Foundation (NCF) as a Global Strategic Member. The organizations will work together on research and initiatives to improve lives through better mobility. Toyota Group Vice President and Chief Diversity Officer Latondra Newton will serve on the NCF's Board of Trustees. "Our expanded partnership with New Cities Foundation will allow us to advance our work by joining a global network of leaders who are focused on solving the most pressing challenges to cities around the world," says Newton. Read more from Toyota. Electric bus manufacturer Proterra has created a simulator to help fleet managers assess the benefits of using EVs. The Proterra EV Simulator allows for a comparison of its electric buses alongside diesel, CNG, and hybrid buses on specific routes within a transit system. It uses Google Maps plus data and algorithms from two million miles of real-world driving to compare costs, performance, and environmental benefits, taking into account variables like routes, local temperatures, and passenger loads. Proterra will display the simulator at the American Public Transportation Association Bus and Paratransit Conference on May 17. Read more from Proterra. Tesla has chosen Hankook as the tire supplier for its upcoming Model 3 EV. According to Korean network Arirang News, Tesla chose Hankook after sampling various offerings from companies around the globe. Hankook will build the tires specifically for the Model 3 with the goal of minimizing driving range losses. The value of the contract has not been disclosed. See more from Arirang News, and read more at Teslarati. BMW Italia and Garage Italia Customs present the BMW i8 Futurism Edition. The initiative is part of the 50th anniversary celebration of BMW history in Italy.