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Sales incentive growth clustered around brands with few CUVs, trucks

While it's arguably been around the longest, the dominance of the four-door sedan has been under threat for many years. As a further sign of the hurtin' that SUVs and crossovers have put on today's four-doors, a new report from Automotive News points to the increasing use of incentives by brands reliant on cars and light on CUVs and pickups.
Honda, Toyota, Volkswagen and Kia have all been stung by double-digit increases in their incentives-to-transaction price ratio, according to AN, which cites data from TrueCar. Honda's ratio is up 14 percent, while Toyota, VW and Kia are up 18, 15 and 19 percent, respectively.
"Most of the incentive growth we have seen is in product segments with low demand - midsized or large sedans," TrueCar CEO John Krafcik told AN. "As this trend goes on, the brands with three-sedan strategies are going to be in worse shape on incentive spending than the crossover brands."

Toyota wants half its vehicles in Japan to be hybrids

The Toyota Mirai hydrogen fuel cell vehicle could signal the future of motoring with a somewhat accessible price and cutting-edge green technology, but there's no guarantee for the model actually spearheading a revolution in the marketplace. In the meantime, the Japanese brand is continuing to focus on its hybrid powertrains and actually plans to build even more of them. As soon as next year, half of Toyota's sales in Japan could be electrically assisted. According to the Nikkei Asian Review, Toyota is pushing to sell 760,000 hybrids in Japan in 2016, compared to 684,000 last year. That figure would account for half of the company's sales in that country, and the company plans to increase overall production of its gas-electric models. The automaker could build 1.32 million of them next year, which would be about 30 percent more than in 2014. There's actually a financial incentive for Toyota to try this green strategy. Japan's rules for tax breaks on efficient models are about to get more stringent. According to the Nikkei Asian Review, only about half of all new models are expected to meet the guidelines for the incentives, compared to over 80 percent now, and the change could cost buyers as much as 100,000 yen ($840) more. With the impending debut of the next-gen Prius and heightened hybrid production, Toyota can position itself as an attractive choice to customers. News Source: Nikkei Asian Review via Green Car CongressImage Credit: Kazuhiro Nogi / AFP / Getty Images Green Plants/Manufacturing Toyota Hybrid

Toyota recalling small number of 2014 FJ Cruisers for possible steering failure

Toyota is issuing a fairly tiny recall to fix a potentially serious problem in the FJ Cruiser. The company is recalling about 120 examples of the rugged SUV from the 2014 model year because the steering can fail. According to Toyota, the intermediate shaft that connects the steering wheel and steering gear box might not be welded correctly and can separate. If this happens, drivers lose steering control, which is obviously a major safety concern. However, the automaker is not aware of any crashes, injuries or fatalities from the problem. On the small number of affected models, Toyota will replace the intermediate shaft with a new one. TOYOTA RECALLS CERTAIN 2014 MODEL YEAR FJ CRUISER VEHICLES TORRANCE, Calif., February 5, 2015 – Toyota Motor Sales, U.S.A., Inc., today announced it will conduct a safety recall of approximately 120 Model Year 2014 FJ Cruiser vehicles. The steering system contains an intermediate shaft, which connects the steering wheel to the steering gear box. In the involved vehicles the intermediate shaft could have received an inadequate weld. Under some circumstances, the weld could separate, resulting in the loss of steering control and increasing the risk of a crash. Toyota is not aware of any crashes, injuries, or fatalities caused by this condition. Owners of the involved vehicles will receive a notification by first class mail. Toyota dealers will replace the intermediate shaft. Detailed information is available at www.toyota.com/recall and by calling Toyota Customer Service at 1-800-331-4331.