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Toyota's Psy-style Waku-Doki ad inherits Japan's bizarre ad crown

A new Japanese Toyota ad featuring crisply suited businessmen driving into the jungle only to segue into a Psy-style music-video dance-off with a gorilla and natives is the latest car commercial to go viral. Jungle Wakudoki is the newest installment in a grand tradition of bizarre ads from the island nation that are by turns hilarious, head-scratching and occasionally even frightening.
Let's face it: My people are weird.
I'm half-Japanese and take suitable pride in my Asian roots, but even I can't figure out what's been slipped into the water coolers of the country's ad agencies much of the time - or the nation at large, for that matter. From Japan's ubiquitous obsession with all things adorable (kawaii) to its offbeat sense of humor and its bizarrely perverse and violent tentacle porn, it's clear there's a lot going on in the culture, and only some of it bubbles up to the surface in its marketing efforts. Much of the strangest and most amazing ads are for non-transportation products (e.g. laundry soap, snacks, energy drinks), but the automotive space has its fair share. This latest Toyota ad had me trawling YouTube for a common theme, trying to make sense of why these spots are the way they are. Scroll down to watch the Toyota ad in question as well as a bunch of other examples of Japan's most bizarre car-related ads and see if you can't find the thread that runs between them. Is it just that something's being lost in translation? Have your say in Comments.

2016 Toyota Tacoma Access Cab revealed along with more details

The Toyota Tacoma stepped behind the curtain for a makeover, and has emerged for 2016 with an appearance both chunky and menacing, plus lots of new tech and features. We've already seen its exterior, but some details we didn't get are that there will be a new locking tailgate that can lower itself slowly, without slamming, an available tri-fold hard tonneau, and four new wheel designs. Supporting that will be a stiffer frame with more high-strength steel and additional hot-stamped, ultra-high-strength steel in a lighter bodyshell. Engines will come in two flavors, either the carryover 2.7-liter four-cylinder or a brand new 3.5-liter Atkinson-cycle V6 that utilizes both direct and port fuel injection. The four-pot only can only be had with a six-speed automatic transmission - one extra gear than before - with electronic shifting, the sixer can be specified with that or a six-speed manual. We haven't been given numbers yet, but Toyota says the new truck is "more powerful and fuel efficient," meaning we expect a raise on the 236 horsepower of the current 4.0-liter V6. The dash is laid out with a driver-focused "handlebar" theme, finished with soft materials and metallic accents. Tech options include push-button start, Qi wireless charging, a Multi-Terrain Select system, and blind-spot detection with Rear Cross Traffic Alert, while luxury is attended to with a power moonroof and leather-trimmed seats. To aid the ambiance, engineers improved the seals, added an acoustic windshield, a sound-absorbing headliner and a floor silencer pad to make the cabin quieter. The suspension has also been retuned to deliver a smoother ride and provide more travel. One neat convenience touch: a GoPro mount next to the rear-view mirror. Five trims will be offered when it goes on sale: SR, SR5, TRD Sport, TRD Off-Road, and Limited. Before then, there's a press release below with more information, and we'll soon have live pictures from the Detroit Auto Show floor. DOMINATE DIRT...OR ROCKS...OR PAVEMENT IN THE ALL-NEW 2016 TOYOTA TACOMA - Toyota Tacoma Rebuilt Inside and Out - New Engine, Transmissions and Suspension Tuning - Legendary TRD Off-road Toughness - Best-selling Mid-Size Pickup for 10 Straight Years - Designed, Engineered and Assembled in North America DETROIT, January 12, 2015 - - Whatever the terrain, Tacoma is king of the hill.

GM outsold VW globaly in first quarter, Toyota reports numbers next week

General Motors released its first quarter sales figures this week, reporting that it sold 2.36 million cars and trucks worldwide. That figure represents an increase of 3.6 percent when compared to the same period last year. GM's growth was attributed to many factors, including global Cadillac sales that were up 26 percent and Chevrolet posting a one percent increase over last year (this marked Chevy's tenth straight year of record global sales).
Volkswagen came in just behind GM, as the German automaker reported global sales from January through March at 2.27 million vehicles, an increase of five percent when compared to last year. While that number was strong, VW is cautioning that markets outside China and the US, such as those in Europe, are becoming a challenge as economies falter.
Yet to report sales is Toyota, current holder of the global world sales crown (the Japanese company sold 9.75 million cars last year, against 9.29 million sold by GM and 9.1 million vehicles sold by VW). Even though GM and Toyota both say they don't care who sells the most units, it is unquestionably a strong bragging point and sales equate to revenue. That said, Toyota will report its first quarter numbers next week.