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Toyota's Psy-style Waku-Doki ad inherits Japan's bizarre ad crown

A new Japanese Toyota ad featuring crisply suited businessmen driving into the jungle only to segue into a Psy-style music-video dance-off with a gorilla and natives is the latest car commercial to go viral. Jungle Wakudoki is the newest installment in a grand tradition of bizarre ads from the island nation that are by turns hilarious, head-scratching and occasionally even frightening.
Let's face it: My people are weird.
I'm half-Japanese and take suitable pride in my Asian roots, but even I can't figure out what's been slipped into the water coolers of the country's ad agencies much of the time - or the nation at large, for that matter. From Japan's ubiquitous obsession with all things adorable (kawaii) to its offbeat sense of humor and its bizarrely perverse and violent tentacle porn, it's clear there's a lot going on in the culture, and only some of it bubbles up to the surface in its marketing efforts. Much of the strangest and most amazing ads are for non-transportation products (e.g. laundry soap, snacks, energy drinks), but the automotive space has its fair share. This latest Toyota ad had me trawling YouTube for a common theme, trying to make sense of why these spots are the way they are. Scroll down to watch the Toyota ad in question as well as a bunch of other examples of Japan's most bizarre car-related ads and see if you can't find the thread that runs between them. Is it just that something's being lost in translation? Have your say in Comments.

Toyota's Copen GR Sport is a tiny, racy roadster

In its home market, Toyota has a designated sport brand called GR, which is meant to invoke Toyota's Gazoo Racing division. It has three tiers of sportiness: the entry-level GR Sport, GR, and all-out range-topping GRMN. Ahead of the Tokyo Motor Show, Toyota announced it is adding to its GR Sport lineup a new mini convertible called the Copen GR Sport. Toyota pulled the Copen from Daihatsu's bank of cool minicars. Diahatsu announced its own Copen GR Sport at the Tokyo Auto Salon in early 2019. Now Toyota will sell its own hotted-up version of the tiny roadster. Toyota Gazoo Racing tweaked the new model and gave it sportier equipment and a visual update inside and out. First, let's talk basic stats. The Copen GR Sport weighs roughly 2,000 pounds and has a 0.66-liter turbocharged engine that makes 63 horsepower at 6,400 rpm and 68 lb-ft of torque at 3,200 rpm. It's front-wheel drive and is available with a five-speed manual or a continuously variable transmission (CVT) with seven-speed Super Active Shift and paddle shifters. Toyota left the powertrain alone and chose to focus on body rigidity and suspension tuning. The Copen GR Sport has specific shock absorbers, updated spring rates, retuned power steering, a new front brace, and a redesigned center brace.  Toyota made the Copen a bit more visually aggressive as well. It has a unique front bumper with side air intakes, a larger front grille, and a rear bumper with a new diffuser look. It also comes with matte gray BBS forged-aluminum wheels, LED headlights, LED fog lights, and LED taillights. GR Sport emblems on the front, side, and rear assure passers-by this is not a regular Copen. In total, eight exterior colors are available, as are multiple color options for the roof. The black interior was spruced up with Recaro sport seats with GR embroidery, a MOMO leather-wrapped steering wheel with the GR emblem, piano black accents, and a new GR instrument cluster with red accents. Unfortunately, the pint-sized roadster is only available in Japan.

Toyota will roll out solid-state battery EVs globally in a couple of years

GANDHINAGAR, India — Japan's Toyota Motor will in a couple of years globally launch vehicles with solid-state batteries that charge faster and last longer, an executive said on Thursday at an investment summit in India. Solid-state batteries promise to dramatically improve the driving range of electric vehicles (EVs), a key element of a strategic pivot Toyota unveiled in June to make up ground lost to Tesla and Chinese rivals, such as BYD, in the EV race. Last year, Toyota and oil refiner Idemitsu Kosan said they would tie up to develop and mass produce all-solid-state batteries, which they aim to commercialize in 2027 and 2028, followed by full-scale mass production. "We will be rolling out our electric vehicles with solid state batteries in a couple of years from now," said Vikram Gulati, the India head of Toyota Kirloskar Motor. It "will be a vehicle which will be charging in 10 minutes, giving a range of 1,200 kms (750 miles) and life expectancy will be very good". Gulati was speaking at the Vibrant Gujarat Global Summit where one focus of the Indian government is attracting more investments to scale up EV manufacturing capacity in the world's third largest auto market. At the start of the summit on Wednesday, Japan's Suzuki Motor said its Indian subsidiary and Toyota partner Maruti Suzuki would export the group's first battery EV to Japan and Europe — marking the first time for Maruti to export to its parent company's home country. Electric models made up around 2% of India's car sales last year, but the government is targeting 30% by 2030 and India's road transport minister said at the summit he sees annual EV sales in India reaching 10 million vehicles by 2030. On Toyota's plans for solid-state batteries in India, Gulati said the carmaker had various sustainable technology options that would differ based on the country, market and customer preferences. "Right now, for India, flex fuel and ethanol can be a no-brainer right away," he added India's trade department has backed lowering taxes on hybrid vehicles to help the transition to cleaner energy sources, following demands by Japanese carmakers, Reuters has reported. Gulati said the Indian government should consider a carbon-based tax structure for cars, which would make it technologically agnostic and more equitable.  Green Lexus Suzuki Toyota Electric