1998 Quicksilver Toyota Supra Twin Turbo 6 Speed Clean!! on 2040-cars

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Scion was Toyota's lost generation

Toyota's top North American leader was succinct in explaining the reasons for killing Scion. "It's the right decision at the right time," Jim Lentz said. It's hard to disagree. In a strong market that saw 17.5 million sales last year, Scion volume dipped three percent. Its product lineup has withered for years, which is always a telltale sign a brand doesn't have the full support of its owner. Though enthusiasts love the FR-S sports car, it's the fruit of a joint project with Subaru that also produced the BRZ. Scion's coolest car has a twin sold by one of its rivals. After the FR-S launched in 2012, Scion got nothing – squat – in the way of new products until the iA and iM arrived late last year, IHS senior analyst Stephanie Brinley noted. "[Scion] was not successful in building a visual brand identity or product personality," she said. Lentz, Scion's first vice president and now CEO of Toyota's North American division, admitted the market has changed. "Younger customers have a different mindset," he said. In the early oughts, a brand that catered to a youthful demographic made some sense, and this is one front where Toyota can declare victory. Seventy percent of Scion's buyers were new to Toyota, and the average age was 36 years old. The problem is, not enough of them buy Scions anymore. Scion hit a highwater sales mark of 173,034 vehicles in 2006 and hasn't come close to reaching that since. The recession hurt Scion, too. It bottomed out in 2010 with just 45,678 sales, a time when the rest of the industry was beginning to recover. There was a brief uptick (73,507) in 2012, but Scion failed to capitalize on that momentum and sales fell for three more years. Toyota is calling Scion's pending death a "transition" back to the main company. Sure, most of the cars will be rebadged Toyotas, like the FR-S, iA, and iM. The C-HR, an attractive future crossover that would have given Scion a boost, will go into production as a Toyota. But make no mistake: This is a failure. Toyota is closing a brand in the same way General Motors scrapped Oldsmobile, Ford shuttered Mercury, and Chrysler dropped Plymouth. Those brands languished for years. Toyota moved quicker to put the fork in Scion, which prevented it from becoming a long-term drain on the parent company. Lentz was dead on. It's the right time. News & Analysis News: Sergio Marchionne is against a Ferrari SUV Analysis: His exact words were, "you have to shoot me first," Bloomberg reported.

Toyota releases its Le Mans recap, 'The Ultimate Endurance Race'

Two weeks ago, Audi released its short video about this years 24 Hours of Le Mans, and now Toyota has put the experience into its own words and pictures. Called The Ultimate Endurance Race, the clip and accompanying press release focus on how hybrid power helped Toyota claim second and fourth places with the TS030 Hybrid in just its second year competing at Le Mans.
There are some brief scenes of the battles had this year, like when Lucas di Grassi in the Toyota almost kissed Allan McNish in the Audi above, but the best part might be when Toyota promises it will be back. Next year, it's gonna be good. You'll find the relevant words and the images just below.

2016 Mazda MX-5 Miata battles Toyota GT86 on track

It's got two doors and a 2.0-liter four-cylinder engine up front, driving the rear wheels. It's made in Japan, and as far as bang-for-your-buck goes, it's a downright bargain. So which are we talking about, the Mazda MX-5 Miata, or the Toyobaru coupe known alternately as the Subaru BRZ, Scion FR-S, or Toyota GT-86? The answer is "yes," and it just goes to show, roofs notwithstanding, how close these two vehicles really are to one another. Which one is your favorite may come down to a matter of personal taste, but for its latest video, Auto Express set out to find out which laps faster around the track. On paper at least, the Toyota's 200 horsepower will trump the Mazda's 155 any day of the week, and twice on Sunday. Then again, the Miata does weigh a good 400 pounds less, even with the 2.0-liter engine and despite its convertible bodystyle – but is that enough to make up the difference? You're going to have to just watch the video for yourself to find out. All we'll tell you is that the match is pretty darn close – what you might call a photo finish, if they were actually racing each other at the same time as opposed to each racing the clock separately. So watch the video above and voice your support for your favorite little Japanese sports car in the Comments section. Related Video: