1997 Toyota Supra Twin Turbo Hatchback 2-door 3.0l on 2040-cars

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Toyota NA CEO says his excitement for hydrogen sedan is rising

Toyota has an undeniable vested interest in seeing its hydrogen sedan succeed when it goes on sale in the US next year, so it's no surprise that the company's North American CEO, Jim Lentz, says that he's got more hope for the car now than ever before. And if we remember ways that others in the company, like Bob Carter, have loudly sung hydrogen's praises, we have to assume that positivity is running awful high in Torrance. In fact, Lentz said that the US side of the company is far more excited by the H2 car than colleagues in Japan. Speaking at The Wall Street Journal's ECO:nomics conference in Santa Barbara, CA this week, Lentz said: After we've seen the product, understand its range, its driving dynamics, its refueling, we're a lot more bullish than Japan - probably about fivefold more bullish. It's just a question of how many can be produced now. Well, we've driven this car, and we still feel that Toyota is placing a big bet on the technology. One important issue is cost, but Lentz would not say exactly how much the car costs to make or what it will be priced at. He did say, though, that the production cost has dropped by 95 percent from the $1 million price tag the car wore ten years ago. That hints at a production cost of around $50,000. Lentz also said he thinks it will take at least a decade for hydrogen vehicles to hit sales of 500,000 per year in the US. Speaking to Bloomberg, he said: Their acceptance could get off to a quicker start than the hybrids did. I think you're going to see a lot more marketing of the concept of fuel cell much sooner than you did for hybrids, because basically the whole industry is behind it.

Recharge Wrap-up: Toyota allowed to inspect own hydrogen tanks, Telsa tour reveals expansion

Japan's Ministry of Economy, Trade and Ministry has certified Toyota to self-inspect its high-pressure hydrogen tanks. The approval allows more freedom in production timing, as outside inspectors previously had to be on site during the manufacture of hydrogen tanks for vehicle prototypes. Toyota has passed the stringent standards to become a registered manufacturer of the 700-bar hydrogen tanks, which the company will use in its upcoming fuel cell vehicle (FCV). With the improved efficiency this certification allows in the manufacturing process, Toyota believes it will help to lower the cost of the FCV. Read more in the press release below. A look inside Telsa's fremont Factory shows thriving activity and increased capacity. Analyst Trip Chowdhry, in a rare tour of the factory, describes a bustling facility capable of producing the Model X and Model III alongside the Model S. A part of the floor labeled "Driver Assist" suggests to Teslarati that Tesla is researching a self-driving car. Chowdhry reports that the factory lobby was "busy with European suppliers and Asian suppliers." He also found an energized workforce and culture similar to Silicon Valley startups. Read more at International Business Times. Mahindra has introduced a premium version of the e2o electric car, made in partnership with Reva. The car features a range of almost 75 miles, power steering, infotainment, rear-view parking camera, driver information display and an emergency power reserve feature, called REVive, offering an extra five miles of range activated through a smartphone. Mahindra also launched a program called "Goodbye Fuel, Hello Electric" in which customers pay to use the e2o by the mile. Learn more at The Indian Express. Toyota Approved to Self-inspect and Manufacture Hydrogen Tanks for FCVs Toyota City, Japan, August 29, 2014-Toyota Motor Corporation has received approval from Japan's Ministry of Economy, Trade and Industry (METI) to self-inspect and manufacture high-pressure hydrogen tanks for fuel cell vehicles (FCVs). This makes Toyota the first company to become a registered manufacturer of 70 MPa (700 bar) hydrogen tanks under Japan's High Pressure Gas Safety Act, revised in 1997 by METI. Toyota will now be able to increase the efficiency of the process of manufacturing safe high-pressure hydrogen tanks that ensure customer confidence.

Sales incentive growth clustered around brands with few CUVs, trucks

While it's arguably been around the longest, the dominance of the four-door sedan has been under threat for many years. As a further sign of the hurtin' that SUVs and crossovers have put on today's four-doors, a new report from Automotive News points to the increasing use of incentives by brands reliant on cars and light on CUVs and pickups.
Honda, Toyota, Volkswagen and Kia have all been stung by double-digit increases in their incentives-to-transaction price ratio, according to AN, which cites data from TrueCar. Honda's ratio is up 14 percent, while Toyota, VW and Kia are up 18, 15 and 19 percent, respectively.
"Most of the incentive growth we have seen is in product segments with low demand - midsized or large sedans," TrueCar CEO John Krafcik told AN. "As this trend goes on, the brands with three-sedan strategies are going to be in worse shape on incentive spending than the crossover brands."