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Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.

Toyota Recalls 1.9 Million Prius Hybrids

TOKYO (AP) - Toyota is recalling 1.9 million hybrid Prius cars globally for a software glitch that could cause the vehicle to stall. Toyota Motor Corp. said Wednesday that 997,000 Prius cars in Japan, some 713,000 in North America, another 130,000 in Europe and the rest in other regions are being recalled for a problem in the software to control the hybrid system. No accidents or injuries have been reported related to the problem. The software could cause transistors to become damaged, causing warnings lights to go off, driving power to be reduced or the car to stop. The recalled vehicles were manufactured between March 2009 and February 2014. The Japanese automaker suffered massive recalls starting in 2009, affecting more than 14 million vehicles for problems including floor mats, gas pedals and brakes. Affected vehicles include: 2010-2014 Prius vehicles, 2012 Toyota RAV4, 2012-2013 Toyota Tacoma and 2012-2013 Lexus RX 350 vehicles sold in the United States. Related Gallery AOL Autos Test Drive: 2014 Toyota Highlander Recalls Toyota

Toyota reveals Tokyo Motor Show concepts

Toyota is getting ready for the Tokyo Motor Show later this month, and to tease us, the Japanese automaker has released photos and information about the concept vehicles it'll be bringing to the show. In all, there'll be five world premieres from Toyota (six if you split the Voxy and Noah minivan concepts), including some vehicles that'll be released in the near future, and others that need more time to incubate.
Let's get the world premieres out first. Toyota is a pioneer of gasoline-electric hybrids, but it's also pursuing hydrogen fuel cell-powered vehicles. The clearest indication of this is the FCV concept, a hydrogen-powered sedan in the same vein as the the FCV-R that will bow at the auto show. (Read more about the FCV, here.)
Other world debuts include the FV2 concept (pictured), a unique, one-seat future vehicle that emphasizes the "Fun to Drive" philosophy; the JPN TAXI concept, a next-generation taxi concept designed with Japanese hospitality in mind; and the Voxy and Noah concepts, next-generation minivans that differ most in exterior design cues and are scheduled to launch in the Japanese market in early 2014.