1990 Toyota Supra Base Hatchback 2-door 3.0l on 2040-cars

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Local production could improve Toyota Prius' fortunes in China

The Toyota Prius is the world's most popular hybrid vehicle, but it may take domestic production capabilities for the model to achieve a high level of popularity in China. Japan-based Toyota is aiming to produce an increasing percentage of Prius components in China in order to bring down its price there, Bloomberg News reports. Eventually, the goal is to make all Priuses sold in China in that country in order to avoid the steep 25-percent import tariff. As it is, Toyota sold just 1,400 Prius vehicles in China last year, compared to about 234,000 in the US and 315,000 worldwide. Hindering sales is the fact that the Prius costs about as much as an entry-level Audi in China, where Volkswagen is the country's best-selling automaker. Toyota has been selling the Prius in China for almost a decade but may soon find local sources for the batteries and other hybrid parts for the Prius and Camry Hybrid, Bloomberg says, citing comment from Hiroji Onishi, Toyota's China chief, at the Beijing Auto Show. Part of the problem is that the Chinese government provides less than $500 worth of subsidies for each hybrid sold, compared to about $9,600 for an electric vehicle. While that subsidy may rise as China municipalities take on the country's growing pollution problems, there's lingering concern over spurring sales of a car that's made by competing Japan. Toyota starting making some of its Prius vehicles in China in 2005 but halted production on the second-generation version of the hybrid four years later.

Toyota and Mazda invest another $830 million into Alabama crossover plant

The joint-venture car factory Mazda and Toyota are building in Alabama just got more expensive. The two companies agreed to invest another $830 million into the factory, bringing total cost up from the initial $1.6 billion to about $2.3 billion. In their press release, the companies noted that the money is going to improve production processes and accommodations for design changes to vehicles built there. The companies announced the factory back in January 2018. Both companies will build a crossover model. Details are scant, but we know they're both new models that haven't been announced or teased yet. Mazda's crossover will be a North American-specific model that should go into production in 2021. Toyota initially planned to build Corollas at the plant, but changed course to a crossover a little later. The factory will be able to produce as many as 300,000 cars a year, divided equally between Mazda and Toyota for 150,000 apiece. The companies plan to hire around 4,000 people to work there, and 600 have already been hired. Applications for production jobs will be accepted later this year, and there aren't any mentions about major delays from the pandemic, so we expect Mazda's production targets haven't really changed. Related Video:     Plants/Manufacturing Mazda Toyota Crossover

Toyota builds world's first 'outdoor website' for RAV4 promo

This whole thing started with the premise that Toyota's target RAV4 buyers are people who spend their time cycling, hiking, and generally not in front of computer screens. These people are therefore not able to benefit from the full website experience that Toyota has built for the RAV4. We should clarify that the video below is for Toyota South Africa, and maybe RAV4 buyers there really are the disgustingly outdoorsy ideal that us bacon-eaters are not living up to.
Toyota's agency partner, Hello Computer, set up a 1.8-kilometer track at a cycle park that replicated sections of the automaker's website with real physical displays and interactive feedback. Riders were asked to leave their mouses and hit the trail on a mountain bike to experience the RAV4 Outdoor Website and learn about the vehicle.
That seems like a lot of effort for something that's available on the smartphones of these hyper-active people who aren't in front of computers, but hooray for creatively conquering a problem that didn't exist. Hey, let's not be complete wet blankets - maybe some of the cyclists that ran the Toyota gauntlet got a RAV4 for their to- and fro-ing after the experience. Check out the video of the outdoor website below.