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Lexus gets new boss, and he's a designer

A reshuffle in the uppermost ranks of Lexus could see the Japanese luxury brand further energize its recent focus on design. Tokuo Fukuichi, Toyota's global design boss, is the new head of Lexus International.
Fukuichi will retain his role as the overall head of design for Toyota, Lexus and Scion, and will assume his new position at the head of Lexus and on its board on April 1 (no fooling). This is going to be an interesting move for fans of design to watch, as Fukuichi has repeatedly been mentioned as a designer that enjoys pushing the edge of the envelope and experimenting. He is, after all, the man responsible for designing the most awesomely odd minivan of the 1990s, the mid-engined, rear-drive Toyota Previa, and more recently, he signed off on the controversial Lexus LF-NX concept, which is said to presage a new production small crossover.
"Regarding changes in design, no one has 100 percent confidence," Fukuichi told Forbes back in January 2013. "No one can really say with pure certainty that, 'In two years, this will sell well.'" As Akio Toyoda continues to demand more assertive, edgier designs, it's that point of view that should make Fukuichi a valuable addition to Lexus, as it continues to challenge the competition from Germany.

Toyota, Ford and Honda again top Consumer Reports Car-Brand Perception Survey

Consumer Reports has released its annual Car-Brand Perception Survey, and the list looks awfully familiar. The top six brands are identical to last year's results, with Toyota, Ford and Honda continuing to occupy the podium. All told, Toyota walked away with 133 points, putting it 15 ahead of second-place Ford. Honda jumped 26 points this year, narrowing Ford's lead to just four points in total.
Consumer Reports polls buyers from across the country on how they see multiple brands in seven categories, including quality, safety, value, performance, design/style, technology/innovation and environmentally friendly/green. Researchers then combine the findings to come up with the total brand score.
While value and performance remain important to buyers, CR found quality and safety are still on top when it comes to significance. Scion and Mitsubishi found themselves at the bottom of the pack with the worst score of all, tied at just six points. Ram, Fiat and Mini filled out the lowest five with scores of seven, eight and 10 points, respectively. You can read the full press release below for more information, or head over to the Consumer Reports site.

2015 Toyota Camry

Every car has its definitive year. Whether it be the Chevrolet Corvette, the Ford Mustang, or yes, even the ubiquitous Toyota Camry, 10.2 million of which have been sold since 1983, every car has its year. For the Camry, that year was 1992. With son-of-Lexus styling, a clear sense of purpose and a parent company that had hit its stride as the purveyor of faultlessly reliable family transportation devices, the Camry got its legs in 1992. It's a car that even your mom is likely to remember, even if she never owned one herself.
The Camry you see here represents the closest Toyota has come to emulating the magic formula that made the 1992 model the stuff of legends. Compared to the 2014 model, some 2000 of the car's 6,000 parts are new, most of them involving things you can see or touch (on the outside, for example, only the roof carries over from 2014).
It's not a full redesign, but nevertheless it's a stunning development considering the predecessor upon which it's based only survived two model years. That's a testament to both the hyper-competitive nature of the family sedan segment and the lukewarm critical response that the outgoing car garnered. But that's in the past now - after driving this 2015 model, we suspect the new car's changes will be thorough enough to continue pulling in new customers by the hundreds of thousands each year for the foreseeable future.