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Toyota finds profit in Europe thanks to hybrid sales

In the land of diesel, Toyota appears to be making money its own way and thereby making more of it. The Japanese automaker is taking on Europe's diesel-centric ways by substantially boosting sales of hybrids on the continent. That, along with cost cutting measures, has increased the company's European profitability, Automotive News says, citing recent remarks by Toyota's European operations chief Didier Leroy. Toyota, which lost money in Europe between 2008 and 2011, started turning things around two years ago by cutting labor at places like UK factories while consolidating production of models such as the Auris and Yaris hybrid vehicles. During the most recently completed financial year, Toyota Europe reported earnings that were up 75 percent from the year before, despite revenue being up just five percent. The company also aims to sell at least 1 million vehicles in Europe by next year and is boosting sales in countries like Russia. Late last year, Didier told Bloomberg News that Toyota's European market share was rising about one percentage point a year, while production at Toyota's factories in countries like France, Turkey and the UK were running at full capacity. Toyota estimated at the time that hybrids accounted for about a fifth of Toyota's European sales.

Toyota Camry Hybrid SE adds a dash of limited-edition sport

For drivers who want to benefit from the increased efficiency of a hybrid sedan but who don't want to look like they'd rather be hugging trees, Toyota has just announced its 2014.5 Camry Hybrid SE Limited Edition.
The SE LTD combines the exterior bits and pieces that make the SE look sportier than other Camry models with the 2.5-liter, four-cylinder engine, electric motor and nickel metal hydride battery pack of the Camry Hybrid. That means the Hybrid SE offers up 200 combined system horsepower to the front wheels, and we'd expect it to be rated at the same 40 miles per gallon city and 38 highway of the Camry XLE Hybrid.
Only 5,000 units will be produced between February and June of 2014, with an asking price of $27,845, which is about $700 more expensive than the base Camry Hybrid LE or $2,620 less than the Hybrid XLE that Toyota says shares a similar level of equipment. Sounds like a fair shake to us. Scroll down below for the complete press release.

Toyota Prius + gets refresh in UK, is it coming here?

Toyota has unveiled a mid-cycle refresh of its seven-passenger, UK-market Prius +, known here in the US as the five-passenger Prius V. The revised hybrid MPV now boasts looks inspired by Toyota's more aggressive compact stylings as seen on its new Yaris and Aygo - particularly in the redone front fascia.
The new LED headlights are the most obvious change, sporting a sharper style, while the vertical slats that bookend front fascia are much larger and deeper, and are now home to LED running lights. The lower grille is also newly enlarged and trimmed in black plastic. Changes out back are far less noticeable, with the biggest tweak being a new diffuser that's been integrated into the rear bumper.
The interior gets a light freshening, too, with fresh trimmings around the switchgear, as well as a new 4.2-inch TFT display in the center mounted instrument cluster. The latter includes a new "Eco Judge" function designed to help owners drive more efficiently through a point-based reward system.