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Toyota confirms C-HR crossover to debut at Geneva

With the compact crossover segment booming with new entries, Toyota soon intends to burst into the popular market with a production version of the C-HR concept. The rakishly styled, little CUV will show off its final face at the 2016 Geneva Motor Show next March, and European sales will start before summer, Autocar reports. Customers in the US will likely get to drive the angular model, too. The C-HR concept's chiseled shape is expected to make the transition to the road largely unaltered. According to Autocar, customers reportedly really dig the razor-sharp look versus a more conventional CUV design. A hybrid is also expected to be included in the production powertrain lineup, but non-electrified options could be available, too. The Japanese automaker last displayed the C-HR at this year's Frankfurt Motor Show. Underneath the avant-garde shape, the Toyota New Global Architecture provided the underpinnings, and a hybrid powertrain was there for propulsion. The concept's general design idea was actually the revival of a three-door crossover from the 2014 Paris Motor Show. In addition, the production C-HR is expected eventually to arrive in the US but likely wearing a Scion badge. Spy shots highly suggest that a crossover is already under development, and the entry would give the division a much-needed challenger to the Nissan Juke, Honda HR-V, Mazda CX-3, and plenty of others. Plus, the brand is keeping it absolutely no secret that a third, new model is on way to join the iA and iM.

Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).

Toyota mulling Cummins diesel for Tundra?

When Bloomberg spoke to Toyota USA Sales CEO Kazua Ohara recently, we highlighted his comments on the possible return of the Toyota Supra. However, the interview started with Ohara discussing the Tundra, and how it would take time to pinpoint and hone the pickup truck's brand image in the minds of consumers. That effort could get a boost, with a report in Edmunds saying that Toyota is "evaluating" the addition of a Cummins turbodiesel to the Tundra's engine options.
The Cummins powerplant is one of two options for the moment, the other being a hybrid powertrain. If the oil-burner got the thumbs-up, Toyota would follow the recent example of Nissan, which announced it would put a Cummins turbodiesel into its 2015 Titan. While the two Japanese companies make a closer comparison since they're both talking about Cummins applications in light-duty trucks, if it happens, it could be seen as further diluting the once-exclusive tie-up that Ram trucks has had with Cummins even though Ram has used Cummins in its heavy-duty truck.
Toyota hasn't said when it will decide on which direction to take, but either will be a move for the better in the view of segment watchers; PickupTrucks.com said the first of its top-five fixes for the Tundra would be a better engine, perhaps a diesel-electric hybrid from Toyota's Hino unit. Cummins told Edmunds it can supply a second manufacturer with the 5.0-liter diesel that Nissan will be using, so we wouldn't be surprised to see it end up in a Toyota or somewhere else.