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2014 Toyota Camry to get 'significant' attention?

With competition from Ford, Chevrolet, Honda, Hyundai, Kia, Mazda and Nissan mounting, Toyota is getting set to unveil a refreshed version of its Camry sedan a mere two years after it was fully redesigned.
According to a report from Bloomberg, Toyota's move to freshen the still young Camry comes as it seeks to retain its US sales crown in the midsize segment. That desperation has lead to increased incentives and fleet sales in a bid to keep its title, all while trying to keep pace with a slew of very competent competitors.
"It's safe to say we'll be doing something with it," Bill Fay, group vice president of the Toyota brand in the US, told Bloomberg during last week's LA Auto Show. "We'll be paying significant attention to Camry next year."

Japan may aid carmakers facing U.S. tariff threat

TOKYO — Japan is considering giving carmakers fiscal support including tax breaks to offset the impact from trade frictions with the United States and a sales-tax hike planned for next year, government sources told Reuters on Wednesday. Going into a second round of trade talks with the United States on Sept. 21, Japan is hoping to avert steep tariffs on its car exports and fend off U.S. demands for a bilateral free trade agreement that could put it under pressure to open politically sensitive markets, like agriculture. "If the trade talks pile pressure on Japan's car exports, we would need to consider measures to support the auto industry," a ruling party official said on condition of anonymity because of sensitivity of the matter. The auto industry accounts for about 20 percent of Japan's overall output and around 60-70 percent of the country's trade surplus with the United States, making it vulnerable to U.S. action against Japanese exports. Japan's biggest automakers and components suppliers fear they could take a significant hit if Washington follows through on proposals to hike tariffs on autos and auto parts to 25 percent. Policymakers also worry that an increase in the sales tax from 8 percent to 10 percent planned for October 2019, could cause a slump in sales of big-ticket items such as cars and home. Prime Minister Shinzo Abe has twice postponed the tax hike after the last increase from 5 percent in 2014 dealt a blow to private consumption, which accounts for about 60 percent of the economy. To prevent a pullback in demand after the tax hike, the government may consider large fiscal spending later when it draws up its budget for next year, government sources said. "One option may be to greatly reduce or abolish the automobile purchase tax," one of the government sources said. The government is also considering cuts in the automobile tax and automobile weight tax to help car buyers, the source added. Reporting by Izumi Nakagawa and Tetsushi KajimotoRelated Video: Image Credit: Getty Government/Legal Isuzu Mazda Mitsubishi Nissan Subaru Suzuki Toyota Trump Trump tariffs trade

Toyota, Lexus will offer low-cost automated braking system

First, a technology gets better, then it gets a lot better, then it gets less expensive, then it gets a lot less expensive. Advanced driver safety and convenience systems are about to make that last step thanks to Toyota. Centered around a pre-collision braking system, there will be three suites of driver aids known as Toyota Safety Sense C (TSS C) for compact cars, Toyota Safety Sense P (TSS P) for midsized and premium cars, and Lexus Safety System+ (LSS+) for the luxury brand. TSS C pairs a camera with laser radar to provide a pre-collision system that prompts the driver to brake if it detects an impending accident, and can supply additional braking force and automatically brake between seven and fifty miles per hour. There are also Lane Departure Alert and Automatic High Beam. TSS P pairs a camera with more precise millimeter-wave radar. Starting with the three functions in TSS C, it adds pedestrian pre-collision capability and adaptive cruise control. This one will be available first, coming on the new RAV4 Hybrid and Avalon. TSS - either C or P - will expand to three more vehicles by the end of the year. The wallop is in the price: TSS C will be a $300 option, TSS P will cost $500. Compare the Ford Fusion SE, for instance - it's Driver Assistance Package comes with Lane Departure Warning, Automatic High Beams, it has Lane Keep Assist, Blind Spot and Cross Traffic Detection that neither TSS has, but doesn't have any autonomous braking feature. It costs $1,200, but requires you to add the Technology and Luxury Packages for a total price of $3,165. If you want Autonomous Cruise Control, that's another $995, for $4,160 in total. Instead of $300 or $500 on the Toyota. Lexus' LSS+ will come first on the new RX then spread to four more models by the end of this year, and cost between $500 and $635 to add as an option. It also uses a camera and millimeter-wave radar for its vehicle and pedestrian pre-collision system, lane departure warning and lane keep assist, automatic high beam, and auto cruise control. The similar package on a BMW X5, with no pedestrian component, is $1,200. Toyota says both safety suites will eventually be on "nearly all" of it products and all trim levels by the end of 2017.