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Oh Buoy! Toyota sinks to Spongebob depths with custom Highlander

The launch of the 2014 Toyota Highlander is being assisted by Bikini Bottom's number one resident, SpongeBob SquarePants. The new crossover has been wrapped with SpongeBob's square mug all over it as if he's saying "I'm ready. I'm ready. I'm ready. I'm ready," from every direction. Inside is a cabin that Toyota says "captures all of the beloved character's high-octane energy," but might make you question whether this is really the world you want to live in.
Revealed on SpongeBob Day at the San Diego Padres vs. San Francisco Giants baseball game in San Diego, CA on July 13, the Highlander will go from there to seven locations nationwide on a "Happy Driving Tour," ending at the LA Auto Show in November.
You can read all about it in the press release below, as well as ways to fill your life with more SpongeBob than is probably healthy.

Toyota's refreshed Sai is a Lexus HS by any other name

Toyota first launched Lexus in the United States back in 1989, but it wasn't until 2005 that it brought the luxury marque home to roost. But don't think that Toyota didn't find a way of selling many of its premium models in the Japanese Domestic Market in the meantime. The Lexus LS was sold as the Toyota Celsion, the ES as the Vista and Camry Prominent, and the SC as the Soarer. (We could go on, but you get the point.)
These days Lexus sells in markets around the world, including Japan, but Toyota still spins off its own versions of Lexus models to sell domestically as well. Like the new Sai, for example. Sharing its platform, hybrid propulsion and much more with the Lexus HS (which you may remember as the world's first dedicated luxury hybrid until it was pulled from the market early last year), the Sai was introduced to Japan at the same time as the HS was rolled out around the world. Now nearly four years on the market, Toyota has given it a bit of a refresh.
Boasting a far more aggressive front end and a restyled rear, the revised Sai features LED headlights, 16-inch alloys and a higher-quality interior in which JDM buyers will find a new center console and trim, along with an optional 10-speaker infotainment system. Toyota also boasts that the new Sai is made of 20-percent Ecological Plastic and recycled resin.

2015 Toyota Prius C is still colorful, still gets 53 mpg

Few vehicles can match the affordable fuel economy of the $19,000, 53-mile-per-gallon Toyota Prius C, and that fact isn't likely to change for 2015, as the Japanese company has issued a moderate refresh of its sub-compact hybrid.
As mid-cycle refreshes go, this is a pretty standard affair, with a larger grille and tweaked LED headlights at the front of the Prius C, and more expressive taillights at the back. Toyota made some minor changes in the cabin, updating materials throughout, but not fiddling too much with the overall level of equipment.
Aside from those modest changes, this is the same fuel-efficient five-door, retaining its 1.5-liter, 73-horsepower, 82-pound-foot four-cylinder, while an electric motor tosses in an extra 26 ponies, for a total system output of 99 horsepower. Along with the 53-mpg highway rating, the C will return 46 mpg in the city.