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Toyota to kill Scion brand [w/video]

Toyota Motor Co. said Wednesday it will kill its youth-oriented Scion brand, ending a 13-year experiment that attracted new customers but ultimately drained resources from the parent company. The FR-S sports car, iA sedan, and iM five-door hatchback will be re-badged as Toyotas starting in August for the 2017 model year, and the tC coupe will end production then. The C-HR displayed at the Los Angeles Auto Show will become a Toyota vehicle when it launches. Scion's 22 dedicated team members will be given opportunities to join Toyota. Toyota says it made the decision in response to customers' needs, noting it finds younger buyers want practicality in addition to the individualistic styling and features that Scion offered. Meanwhile, Toyota's own vehicles have gotten sportier, which the company says appeals to younger buyers. Scion claimed some successes, pointing to its average customer age of 36 years old, with 70 percent of its buyers new to Toyota. Scion sold more than a million vehicles since it launched. Its best year was 2006, when it sold 173,034 vehicles. Sales declined steadily in 2007-08 and then crashed in 2009 during the recession to 57,961 units, before bottoming out in 2010 with only 45,678 sales. "This isn't a step backward for Scion; it's a leap forward for Toyota. Scion has allowed us to fast track ideas that would have been challenging to test through the Toyota network," said Jim Lentz, founding vice president of Scion and now CEO, Toyota Motor North America. "I was there when we established Scion and our goal was to make Toyota and our dealers stronger by learning how to better attract and engage young customers. I'm very proud because that's exactly what we have accomplished." While Scion never recovered from its drastic sales decline, it served as a test bed for marketing and dealer tactics that helped its parent company. Scion tried out no-haggle pricing, a streamlined option plan (some cars had only two choices: color and transmission) and a pre-paid maintenance plan. "We appreciate our 1,004 Scion dealers and the support they've given the brand," said Bob Carter, Toyota senior vice president of automotive operations. "We believe our dealers have gained valuable insights and have received a strong return on their investment.

Toyota Tundra ditches V6 for 2015

The Toyota Tundra debuted in new-ish form for the 2014 model year, but as we head into 2015, the truck boasts a couple of small updates. Most notably, the base V6 engine has been discontinued. On top of that, there's the new TRD Pro model on offer for 2015, which we've told you about before.
Why kill the V6? Simple - it was very low-volume. "The Tundra V6 take rate was significantly less than five percent," a Toyota spokesperson confirmed via email to Autoblog. So for 2015, the two V8 engine options remain - a 4.6-liter unit with 310 horsepower and 327 pound-feet of torque, or the more powerful 5.7-liter powerplant with 381 hp and 401 lb-ft. Both engines are mated to a six-speed automatic transmission, and rear-wheel drive is standard. Four-wheel drive, of course, is available with either engine.
The only other noteworthy changes for 2015 include an optional integrated trailer brake for the 5.7-liter models, a new rear under-seat tray storage system for Double Cab trucks, and a spray-in bed-liner. Scroll down for the official press blast.

Toyota creates GT86 concept inspired by Initial D

Everyone has a favorite movie or TV car of their youths. The love of these cars can ignite a lifelong passion for automobiles. Some lust for the sharp, stainless steel DeLorean DMC-12 from Back to the Future or the decked-out Aston Martin DB5 from Goldfinger. For anime and manga fans, it's the panda-colored Toyota AE86 Sprinter Trueno from the Initial D manga and anime series. Toyota, recognizing the significance of the that car, meticulously reimagined it for a modern audience, basing it on the UK market GT86. The GT86, sold in the United States as the Scion FR-S and soon to be rebadged as the Toyota 86, is considered by some to be the spiritual successor to the rear-wheel-drive AE86 Corolla from the 1980s. Both are reasonably affordable, lightweight cars with a propensity for oversteer. The original AE86 from Initial D was a highly modified but realistic drift machine. The amazing feats of that tofu delivery car as it raced everything from Mazda RX-7s to a Honda S2000 turned the little Toyota into a cult icon. That AE86 itself was inspired by the personal vehicle of Japanese racing driver Keiichi Tsuchiya. Tsuchiya served as both an inspiration and supervisor for Initial D. Many of the modifications on the Initial D car, like the TRD carbon-fiber hood and Fujitsubo exhaust, car were exactly the same as Tsuchiya's real-life vehicle. Toyota is no stranger to crafting modern incarnations of classic vehicles. Last year the company created a Back to the Future Tacoma. Toyota's Initial D concept car uses the same parts wherever possible. Like the original, it has a carbon-fiber hood, Fujitsubo exhaust, and black Watanabe F8 wheels. The suspension, lights, and body have all been modified. Even small details like the engine cover and door handles were modified to recall the fictional car. The end result is a fantastic creation that pays great homage to the original. Toyota went as far as hiring UK manga artist Sonia Leong to design a series of backdrops that place the car in the same action shots as the original series. While this one-off vehicle is just a concept, most of the parts are available to purchase for fans who may be inspired to create their own version. Toyota's concept will be on display at various motoring shows across the UK this summer. Related video: Featured Gallery Toyota Initial D GT86 TV/Movies Scion Toyota Coupe toyota gt86 toyota 86