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Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

YouTube's Super Bowl commercial buzz list dominated by automakers [w/videos]

After Sunday's big game, YouTube will be the place to watch every commercial that you missed when you left your seat for an emergency guac refill or, as we say in Cleveland, took the Browns to the Super Bowl. That makes YouTube the nation's water cooler on Monday, and it's got some preliminary stats to share in the lead up to kickoff.
As you know, Super Bowl advertisers, particularly automakers, like to endlessly tease their big budget commercials in the weeks before the game, many times revealing them outright days in advance. Because of this, YouTube can tell us which commercials have been viewed the most so far, and their top five list is all automakers.
Kaley Cuoco appears to have been a good investment for Toyota, as her ad for the RAV4 has garnered the most YouTube views - six million and counting - among Super Bowl commercials so far. Second place goes to Mercedes-Benz, though not its actual Super Bowl commercial, but rather the teaser for it. You know, the one with Kate Upton and the car washing, which is up to 5.6 million views. Third place is Audi's Prom commercial (3.3M views), fourth goes to Volkswagen's slightly controversial Get In, Get Happy ad (3.3M views), and the fifth and final spot is bookended by the teaser video for Kaley Cuoco's commercial (3.2M views). You can watch all five in order below.

Toyota GT86 14R-60 shows how to do lightweight at a steep price

Toyota is finally making good on its Griffon concept from last year with this limited-edition 14R-60 that basically hops through the Toyota Racing Development catalog to imagine the ultimate lightweight GT86 (the continental relative to the Scion FR-S/Subaru BR-Z). Unfortunately, it's not coming stateside, and even if this modded Toyobaru were coming here, you might not want to pay the rather steep price.
Like the concept, the 2.0-liter boxer engine still makes the same 197 horsepower and 151 pound-feet of torque. However, the drivetrain isn't entirely untouched thanks to a new air filter, engine oil cooler, a reinforced clutch, lightweight flywheel, and mechanical limited-slip differential from TRD. The six-speed transmission is also tweaked, with different gearing in first and second and an altered final drive ratio.
To keep things planted the suspension gets a new coilovers, a V-shaped tower brace in the front and another in the rear. Improved deceleration comes thanks to upgraded brakes. There also are even more goodies on the outside, including a complete body kit that includes a carbon-fiber roof and massive rear spoiler. The stock wheels are replaced with 18-inch forged magnesium units, as well.