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Shuttle-hauling Tundra finds permanent home in science exhibit

The idea of lifting a full-size pickup truck completely off the ground by hand might seem as likely as, say, said pickup truck towing a 150,000-pound space shuttle, but... hurray, physics! The same Toyota Tundra that towed the Space Shuttle Endeavour to its final resting place at the California Science Center is now on permanent display there as an exhibit that shows how a lever works.
Like all levers, this exhibit uses a fulcrum allowing people other than Superman to lift the 5,625-pound pickup (plus an extra 1,000 pounds for the rig). That's almost as impressive as the Tundra pulling 17 times its rated towing capacity back in October. Regardless, Toyota is once again cashing in on the publicity stunt and visitors to the science center get a live demonstration of a simple machine - we call that a win-win.

2015 Toyota Camry targeting 'more emotional' design

There are many ways to describe the Toyota Camry: "comfortable," "economical," "affordable," "reliable" and "dull as a bucket of mayonnaise" would all be accurate. It's this last one that the Japanese brand is seeking to change. While we aren't expecting it to suddenly sprout a high-revving V8, a rear-drive layout or razor-sharp handling, a report from Bloomberg suggests we should at least expect a more evocative design from one of the best-selling cars in the country.
The next Camry update, due for 2015, should have a "more emotional, more impactful design," says Kevin Hunter, head of Toyota's US design studio. That's according to Bloomberg, who caught up with the styling boss at this week's Detroit Auto Show. "Camry's taken some hits on styling, but it's still selling well. But we need to create better design for Camry in the future."
Toyoda wants to see waku-doki in his company's designs - heart-racing qualities

Toyota Camry lineup gets interior and tech updates one year in

When it debuted last year, the Toyota Camry came in for some criticism over its interior, most centered on material choices - both in quality (not enough) and variety (too much). Thus, Toyota has responded after just one model year, updating both materials and features on its gas-powered and hybrid family sedans for 2013.
The LE version appeared to get the lion's share of the improvements. Specifically, the LE is getting "soft-touch" door materials as well as armrests that match the rest of the interior color (instead of being black). The LE model also gets Toyota's six-inch display screen that helps folks get a better gander at the car's energy usage and fuel economy, among other things. Other changes include adding cross-traffic alert for models equipped with blind spot monitoring
Toyota introduced its latest version of the Camry and Camry Hybrid in the fall of 2011 as a 2012 model. Sales have been solid, and in particular, the Camry Hybrid has improved its fortunes, bumping its US sales almost fivefold to more than 45,000 units. So far in 2013, the latter has carried over much of that momentum, boosting January 2013 sales from a year earlier by 81 percent to 3,826 units.