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Toyota to sell hot-pink Crown in Japan

Akio Toyoda is doing a pretty decent job at the helm of the Toyota empire. This is the man, after all, that declared that Toyota would get new sports cars, and that they needed to be, not should be, rear-wheel drive. We can respect that. Toyoda is also trying to do away with his company's conservative styling and bring edgier vehicles to market.
Toyota's designers have done just that, although perhaps they went a bit too far. In November, Toyota debuted its fourteenth-generation Crown with a bling-bling fascia that makes Lexus' spindle grille look as conservative as a three-piece suit, and a retina-searing pink paintjob. See, in Japan, the Crown is to Japan's older crowd what the 2002 Buick Park Avenue is to America's senior citizens. As Automotive News reports, the idea with the pink was to draw attention to the grille, but it was originally intended as a debut item, only.
Now, Toyota is actually planning to offer the electric fuchsia Crown for sale to regular buyers. Interested parties will have from September 1st to September 30th to place an order for the big sedan. According to the AN report, Toyoda said to reporters at the debut, "My initial reaction was: 'You're kidding! Please, not pink." We wish they were kidding.

The 2022 Subaru BRZ and Toyota GR 86 aftermarket upgrader's guide

When you own an enthusiast car, there are few events more nerve-wracking than the introduction of its successor. Should you upgrade? Is it worthwhile? What will it cost you to part out your mods and trade up? Well, there's good news for owners of the outgoing Scion FR-S, Toyota 86 and Subaru BRZ who are considering an upgrade: You might not have to start with a clean slate.  If you’re an owner (or even a casual fan) of the Subaru BRZ/Toyota 86 family of sports coupes, youÂ’re probably already aware that the 2022 models are more like aggressive overhauls than true, ground-up redesigns. Neither company really wants to put a spotlight on the fact that their coupes are a little less "all-new" and a little more "back and better than ever," but in our opinion, this is something Subaru and Toyota should embrace.  Why? In a word: continuity. Look no further than the NA (1989-1997) and NB (1999-2005) Mazda Miata. While they are regarded as distinct generations (the NA defined by its pop-up headlights and simpler lines; the NB by its fixed lamps and swoopier styling) and were offered with different equipment packages, the fundamental underlying chassis remained relatively unchanged. This meant that, in many cases at least, buyers could trade up to a new model but bring along some of their factory and aftermarket accessories because theyÂ’d still fit. The BRZ and GR 86 are meant to be fairly bare-bones vehicles, the idea being that they appeal to those who want limited frills at a low cost and those who prefer to view cars as canvases rather than finished masterpieces. A long-running platform makes an excellent candidate for the latter type of car buyer. So, what does that mean for the 2022 BRZ and GR 86? Well, let's break it down by whatÂ’s truly new, whatÂ’s kind-of-new, and whatÂ’s essentially carry-over, with some guidance from Subaru and Toyota engineers.  2022 Subaru BRZ blue action profile View 22 Photos Spankin' new LetÂ’s start with the obvious: the styling. Even if you can find older aftermarket appearance kits that will fit the new BRZ and GR 86 on paper, they probably wonÂ’t bolt up nicely to the new cars due to their sleek new exterior designs. Wings and spoilers might still bolt up, but donÂ’t count on it, and theyÂ’ll probably look disjointed at best anyway.

Suzuki and Daihatsu join Toyota electric vehicle venture

TOKYO — Suzuki Motor Corp and Daihatsu are joining a commercial electric vehicle coalition led by Toyota Motor Corp, the carmakers announced on Wednesday, helping the Japanese alliance expand its focus from trucks to smaller cars. The two automakers will each acquire a 10% stake in the joint venture, on par with Isuzu Motors and Hino Motors, while Toyota will hold a 60% stake, they said. "With Suzuki and Daihatsu joining the project and working together, we'll be able to expand our circle of cooperation to not only cover commercial vehicles but also mini vehicles," said Toyota President Akio Toyoda. "With this expansion, I believe that we'll be able to take one step closer to a better mobility society," Toyoda said. The move comes as Japanese automakers face growing competition from tech giants and other rivals making electric and driverless cars. Toyota, Isuzu and Hino launched the Commercial Japan Partnership Technologies Corporation in April to bolster their competitive edge in connected, commercial vehicles. Daihatsu's president Soichiro Okudaira said joining the pact and introducing connected, mini-commercial vehicles would allow data sharing, a major benefit for companies to provide better services to customers and improve logistics efficiency. (Reporting by Eimi Yamamitsu; Writing by Ritsuko Ando; Editing by Louise Heavens) Related Video: Green Suzuki Toyota Daihatsu Electric Akio Toyoda