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Japanese automakers welcome North American trade deal, fear what's next

TOKYO — Toyota, Nissan and Mazda welcomed on Tuesday the revised North America trade deal that left Japanese automakers unscathed, but they may face a bumpy ride when Washington and Tokyo hold new talks on over $40 billion of annual U.S. auto imports from Japan. The United States and Canada reached an agreement on Sunday to update the 1994 North American Free Trade Agreement after Washington had forged a separate trade deal with Mexico in August. The updated deal effectively maintains the auto industry's current footprint in North America, and spares Canada and Mexico from the prospect of U.S. national security tariffs on their vehicles. Mazda, which ships cars to the United States from Mexico and Japan, called the deal a "big step forward". Nissan, which makes the cars it sells in the United States locally as well as in Mexico, Japan and other countries, said it was "encouraged" by the agreement. Toyota, Japan's biggest automaker, said it was "pleased" that a basic deal was reached. Other automakers were not immediately available for comment. While the deal has removed the risk that the disintegration of the pact would have posed to automakers, bigger risks loom large for Japanese firms as a chunk of the roughly 7 million cars they sold in the U.S. last year were shipped from Japan, and a trade deal between Washington and Tokyo has yet to be agreed. The United States and Japan last week agreed to begin fresh trade talks, with U.S. President Donald Trump seeking to address Japan's $69 billion trade surplus, of which nearly two-thirds comes from auto exports. Washington is also investigating the possibility of slapping 25 percent tariffs on auto imports on national security grounds, although it has agreed with Japan to put any new tariffs on hold during the talks. Analysts say the United States may take a tougher stance on auto imports from Japan than from its neighbors. "If Japan requests an exemption from the 25 percent tariffs under consideration, Washington could propose a more strict cap on imports than it agreed to with Mexico and Canada," said Koji Endo, senior analyst at SBI Securities. "That would be a risk." This could be a big blow to Japan, as the United States is a key source of revenue for Japanese automakers including Toyota, Nissan and Honda. The U.S. market accounts for a quarter or more of their annual global vehicle sales, and of their total U.S.

Toyota reveals new versions of FT-1 concept at Pebble Beach [w/video]

Toyota certainly caught our attention when it unveiled the FT-1 concept at the Detroit Auto Show last January. Coming from the same people who gave us the Lexus LFA, Scion FR-S and Toyota Supra, the FT-1 concept looked striking in its bright red livery. But the Japanese automaker isn't quite done with it yet.
No, we're afraid we don't have a production announcement to share at the moment, but Toyota has revealed two new versions of the FT-1 concept that cast it in different light. Most notable is the graphite version pictured above. Replacing the bright red paintjob and two-tone red and black interior of the original concept, this second iteration - presented in the metal at McCall's Motorworks Revival in Monterey, California - goes for a more upscale and refined graphite exterior and a tan leather interior with exposed metal elements.
Both versions of the virtually road-going FT-1 concept will be playable in GT6, but at the same time Toyota also revealed (in digital form, at least) a virtual racing version of the concept called the FT-1 Vision Gran Turismo. Looking like the original concept was prepared for Japan's Super GT series, the FT-1 Vision GT is retuned for racing, with wider fenders, more extreme aero, competition-spec alloys on slicks and the like.

Toyota Tacoma helps stand up to your girlfriend, mimes, magicians and the Grim Reaper

It takes a lot to get a product noticed in today's fast-paced world, but one avenue that's always seemed to grab the eyeballs of consumers has been humor. Toyota knows this rule well, and has put together a quartet of spots called "Tacoma Wins," in which the midsize pickup's features and specifications best a number of seemingly worthy competitors.
Whether it be sobbing girlfriends, a circus magician, a grim reaper or the scariest thing of all, a mime, the Tacoma looks well equipped to deal with it. Take a look below for all four of Toyota's newest spots.