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Toyota Prius line may not reach 2013 sales target

2012 was a good year for the Toyota Prius line, the hybrid that started it all moving 236,659 units, being the best-selling model in California for the year and the Prius C (pictured) being deemed the most reliable car of 2012 by Consumer Reports. Then 2013 happened, and gas prices dropped more than expected, and people haven't been buying the little hybrids like they used to.
A report in Bloomberg says Toyota set 250,000 units as the Prius family's sales target for this year, but hits like the double-digit drop in year-on-year performance in February have helped lower 2013 sales by 8.4 percent compared to 2012, making the objective "a challenge" to reach. The declines in Prius sales come even as hybrid sales overall were up in the first couple of months this year, including sales of other Toyota and Lexus hybrids. Jim Lentz, Toyota's North American chief, said the Prius target would be adjusted if necessary.

Toyota and Lexus recalling 235,000 hybrid CUVs and sedans over separate issues

When it rains, it pours. Toyota has announced a pair of separate but voluntary North America recalls covering approximately 235,000 vehicles built between 2006 and 2011. The larger of the two recalls targets Toyota's hybridized crossovers, the Lexus RX400h and Toyota Highlander Hybrid. 133,000 units, including 2006-2010 Highlander and 2006-2008 RX crossovers are covered in the campaign. The other recall affects 102,000 IS350 sedans, IS350C convertibles and GS350 sedans built between 2006 and 2011.
With the CUVs, the faults in the parallel circuits of the transistors can cause heat damage in the inverter assembly, triggering an abundance of warning lamps and sending the vehicle into limp mode. The Lexus sedans are being recalled due to loose bolts on the variable valve timing controller. Detected by unusual underhood sounds on startup, the issue can cause the engine to stop while driving. The inverter issue is also triggering similar recalls in Japan and Europe.
At the moment, it's unclear if any of these issues have caused any crashes or injuries. Toyota says it plans to notify owners of the recall via snail mail. Additional information for owners can be found on the recall sites for Toyota and Lexus or by calling Toyota's customer service line, at 1-800-331-4331. Scroll down for the complete recall notice from Toyota.

Toyota sells 3-millionth Prius

Three generations in sixteen years and more than three million units sold worldwide - as of the end of June, those are the stats on the Toyota Prius. Even though Toyota says Prius sales might not reach the goal of 250,000 units this year, the little hybrid that could still doesn't have any problem flying off dealer lots. The second-generation Prius sold 1.2 million examples in its eight-year lifespan, and the third generation, introduced in 2009, has sold 1.7 million examples in just four years.
Toyota is also touting its investment in future powertrains, some 790 billion yen ($7.9 billion US) on research and development into new platforms and components, and "environmental technology development."
The press release below has more details, the future undoubtedly has more Priuses Prii in it.