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General Motors became second-largest US advertiser in 2013

General Motors might be mired in several recalls, as well as the ongoing investigations from the National Highway Traffic Safety Administration and Congress into the automaker's response to those recalls. However, the company can celebrate taking the title of the US' second-largest advertiser in 2013. According to Ad Week examining a recently released study, total advertising spending in the US posted its fourth consecutive year of rising expenditures with 0.9-percent growth to $140.2 billion. Of that, the auto industry spent $15.2 billion to promote its goods in 2013, up 3.8 percent.
The country's biggest advertiser was Procter and Gamble, which dropped $3.17 billion in 2013, an increase of 11.8 percent. GM became the nation's second largest promoter with $1.794 billion in spending, up 10 percent. The biggest proportion of that money went to sell Cadillac and GMC. AT&T barely lost out with $1.793 billion in advertising, 15.2 percent growth. The 10 businesses with the highest ad investments spent a cumulative $15.9 billion during the year, 6.6 percent higher than 2012. Toyota came in eighth place making it the only other automaker to rank in the top 10.
The study also indicates that there is a shift in advertising spending from television and print to the Internet. There was 15.7 percent more money outlaid to promote products online in 2013 than the previous year. In comparison, television dropped 0.1 percent, newspapers were down 3.7 percent and radio fell 5.6 percent.

Toyota NA CEO says his excitement for hydrogen sedan is rising

Toyota has an undeniable vested interest in seeing its hydrogen sedan succeed when it goes on sale in the US next year, so it's no surprise that the company's North American CEO, Jim Lentz, says that he's got more hope for the car now than ever before. And if we remember ways that others in the company, like Bob Carter, have loudly sung hydrogen's praises, we have to assume that positivity is running awful high in Torrance. In fact, Lentz said that the US side of the company is far more excited by the H2 car than colleagues in Japan. Speaking at The Wall Street Journal's ECO:nomics conference in Santa Barbara, CA this week, Lentz said: After we've seen the product, understand its range, its driving dynamics, its refueling, we're a lot more bullish than Japan - probably about fivefold more bullish. It's just a question of how many can be produced now. Well, we've driven this car, and we still feel that Toyota is placing a big bet on the technology. One important issue is cost, but Lentz would not say exactly how much the car costs to make or what it will be priced at. He did say, though, that the production cost has dropped by 95 percent from the $1 million price tag the car wore ten years ago. That hints at a production cost of around $50,000. Lentz also said he thinks it will take at least a decade for hydrogen vehicles to hit sales of 500,000 per year in the US. Speaking to Bloomberg, he said: Their acceptance could get off to a quicker start than the hybrids did. I think you're going to see a lot more marketing of the concept of fuel cell much sooner than you did for hybrids, because basically the whole industry is behind it.

Junkyard Gem: 2010 Pontiac Vibe

Just over a month before filing for Chapter 11 bankruptcy in June 2009, General Motors announced that the 83-year-old Pontiac Division would be "phased out" by the end of 2010. Only three Pontiac vehicles were sold as 2010 models in the United States: the Solstice, Vibe and G6 (new G3s were sold here during 2010 but they were all 2009 models, while the G5 was available as a 2010 model only in Canada and Mexico). Today's bit of junkyard automotive history is one of the very last Vibes ever built, found in a yard near Denver, Colorado. This car is significant not just as one of the final vehicles to bear Pontiac badges but also as one of the last cars built by the New United Motor Manufacturing Incorporated GM-Toyota joint venture in California, better known as NUMMI. The NUMMI factory began life as GM's Fremont Assembly, which built its first vehicle (a C-Series pickup) in 1963 and closed in 1982 after building its final vehicle (an Oldsmobile Cutlass Ciera). Rebooted as NUMMI, the first 1985 Chevrolet Nova (an Americanized AE82 Toyota Corolla Sprinter) rolled off the line in December of 1984. A quarter-century and better than eight million vehicles hence, NUMMI shut down production after its last Corolla was finished on April 1, 2010. While there was some noise about the Oakland Athletics building a new stadium on the site at the time, Tesla ended up buying most of the site soon after that. Tesla now builds more vehicles per year there than NUMMI ever did. The Vibe was co-developed with Toyota and based on the same platform as the ninth-generation Corolla. The Toyota Matrix was mechanically identical and was built in Canada, while the Japanese-market version (known as the Toyota Voltz) was built on the same NUMMI line as the Vibe and shipped across the Pacific. The Vibe/Matrix/Voltz got a redesign for the 2009 model year, but few noticed due to all the turmoil in the GM world at the time. The final Vibe was built in August 2009. This car was built in July of 2009, just before the end. It was living in West Texas just prior to coming to Colorado. El Paso is about a ten-hour drive from this car's current location. Once in the Centennial State, it got parked somewhere it shouldn't have been and ended up being auctioned to Pick Your Part. An occupant of this Vibe had time to sample some of the local agricultural products before that happened.