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Japan considering offering free hydrogen cars because $30k incentives apparently not enough

There's no such thing as a free lunch. A free hydrogen fuel-cell vehicle, though? It may become a possibility in Japan, says Automotive News. We know the Japanese government is being plenty supportive of hydrogen vehicles since it will provide about $20,000 worth of incentives to prospective customers of the $69,000 vehicle. And with local governments like Toyota City's Aichi prefecture supplying another $10,000, out of pocket costs could reach less than $40,000 for the Toyota hydrogen car. We don't know for sure that the 'free' H2 car will happen, but with Toyota starting sales of its first production FCV next spring (potentially named Mirai), it could happen. That would also spell good news for Honda, which will follow up Toyota's effort for its own hydrogen fuel-cell vehicle. The case for the free car is still pretty tenuous. Automotive News, citing the Nihon Keizai business publication, reports that the Japanese government has thrown around the idea of subsidizing the vehicles outright to early adopters just to gain some momentum for this kind of zero-emissions vehicles. Heck, the government would even throw in free fuel for good measure. We'll see about that. To see some of the official hydrogen excitement, click here for a video of Japanese Prime Minister Shinzo Abe taking a Toyota fuel cell vehicle for a brisk test drive. Featured Gallery Toyota at 2014 Aspen Ideas Festival News Source: Automotive News - sub. req.Image Credit: Toyota Government/Legal Green Honda Toyota Hydrogen Cars incentives h2

Toyota prices TRD Pro Tacoma, 4Runner

Toyota is finally all set to drop more details about the upcoming off-road ready TRD Pro Series models of the 4Runner, Tacoma and Tundra after first revealing them in February. These trucks and SUV might not get the big engine and other mods that desert-stormers like the Ford F-150 Raptor have, but they are still a nice step up over the stock versions. All of the TRD Pro vehicles come as 4x4 models with Bilstein shocks with remote reservoirs in the rear, TRD front springs, skid plates, black wheels, retro-inspired "TOYOTA" badging and TRD-branded floor mats and shift knobs on the inside. They're available in three colors: Inferno, Attitude Black Metallic and Super White.
The Tacoma hits the market first in early August with prices starting at $35,525, plus $885 for delivery, processing, and handling, for an Access Cab V6 with a six-speed manual. Opting for a five-speed automatic brings things up to $37,390 after the destination fee. A Double Cab with a manual goes for $37,320, or $38,300 for the automatic, after the delivery charges. The 4Runner follows in September with just a single trim priced at $41,110 - $41,995 after the charge - for the V6 and five-speed auto.
Toyota is holding off on revealing more about the Tundra for now. It's coming in the fall, but the company isn't announcing prices yet. We don't have to wait long, though. "Within the next month we'll reveal that," said Toyota spokesperson Sam Butto to Autoblog about the TRD Pro Tundra's price.

PSA: Toyota wants to save your life, needs an hour of your time

Toyota wrote Autoblog to ask if we could spread the word about the Takata airbag inflator recall. Defective inflators remain installed in tens of millions of cars made by 19 carmakers, with manufacture dates that go back to the year 2000. Each inflator compounds the risk of serious injury or death in an airbag-activating crash. With a new ad campaign called "in about an hour," Toyota wants to make sure that unaware owners, or overly busy owners, know they can get their Toyota, Lexus, and Scion vehicles repaired free of charge in about the time it takes to do a load of laundry. The campaign focuses on cities in three so-called Zone A states where hot, humid climates worsen the threat of the ruptured inflators: Los Angeles, Dallas, and Miami. However, every owner everywhere who cares about his life, or his child's life, should at least check to see if his car is affected. All it takes is a quick VIN entry at the dedicated recall site at Toyota.com/Recall. The results will let you know if your car is affected and, if so, locate a local dealer for the free fix. The National Highway Transportation Safety Administration said the Takata affair has become "the largest and most complex safety recall in U.S. history." The numbers so far suggest the recall covers more than 42 million vehicles and more than 60 million airbags. Autoweek keeps an updated list of Takata information, including every make and model on the recall list. Consumer Reports published a list of frequently asked questions covering issues directly related and tangential to the recall. The 19 automakers maintain pages dedicated to the issue; Fiat Chrysler lists every relevant model and how it prioritizes repairs by Zone, Honda says it offers a free rental car while owner cars are repaired, Daimler vans says its fix only takes about an hour. And of course NHTSA serves all owners with its own VIN lookup site. We encourage you to check your vehicle — the life you save could be your own. Related Video: