2008 Toyota Rav4 Limited on 2040-cars

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Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

2014 Toyota Prius crash test rating drops to four stars

If nothing has changed, then how come something changed? That's the question behind the recent drop from five to four stars in the crash test rating for the Toyota Prius. As you can see on the National Highway Traffic Safety Administration (NHTSA) website, the 2014 Prius gets four stars overall while the 2013 got five. The two cars are basically identical, so what gives? Toyota says it is not sure why NHTSA rated the Prius a four this time. Starting with the 2011 model year, NHTSA updated its rating system and says in a FAQ that vehicles that had four- or five-star ratings could get lower ratings "even if no changes have been made to the vehicle." Green Car Reports says that the issue is a new set of frontal barrier tests that were conducted on the 2014 Prius last month and that resulted in the first new bits of crash test data for the car in years. The 2012 and 2013 Prius models were rated based on tests done in February 2011 on a 2011 Prius. All of these are variants of the third-generation model. The next-gen Prius is expected in 2015. Jana Hartline, environmental communication manager at Toyota Motor Sales, USA, told AutoblogGreen that the company doesn't quite know what's going on with the drop in crash test scores: There have been no changes in the test standards and no changes in the car, other than minor reinforcement for small overlap crash test which we believe did not compromise integrity. We are not sure why it rated a 4 this time. We are looking at the test results and we are confident the new generation will move back to 5 stars. 2014 Prius still has a five-star rating for the side crash test and four in the rollover test. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Toyota Yaris Hybrid-R zips in on its way to Frankfurt

Toyota has been known to make some exciting cars over the years, but its hybrids, well... let's just say a Prius appeals to a different kind of buyer. The TS030 Hybrid LMP1, on the other hand, now that's more our speed. And at the Frankfurt Motor Show next week, the Japanese industrial giant will bridge the gap with the concept car you see here. Previewed in bits and pieces along the way, Toyota has now revealed the full details and array of photos of its new Yaris Hybrid-R concept. And what the full picture reveals is a Prius C that's gone to the gym - or more appropriately, the track.
Powering this little pocket rocket is TMG's Global Racing Engine: a 1.6-liter inline-four with direct injection and a Garett turbocharger to drive 300 horsepower to the front wheels through a six-speed sequential gearbox. A pair of electric motors provide an extra 60 hp to each of the rear wheels for a combined output of 420 hp and through-the-road all-wheel drive. A third 60hp electric motor serves as traction control under acceleration and acts as a generator under braking to feed the TS030-derived super capacitor that boasts a higher power density and faster charge/discharge speed than a traditional battery. The system can provide a 40-horse boost for ten seconds in Road mode, or the full 120hp for five seconds in Track mode.
Though based on the three-door Yaris, there'd be no mistaking this for any ordinary econo-hatch. 18-inch TRD alloys with Michelin Pilot Sport Cup tires pack the wheel wells and a wider grille dominates the front fascia, while black and blue trim contrast sharply with the white bodywork. The rear pillar incorporates a quick-fill competition-spec fuel cap, LED daytime running lights illuminate the way and oversized brakes keep it all under control. The interior boasts Recaro racing buckets in black leather and blue Alcantara. There's more to digest in the press release below, but the bottom line is that if this is where Toyota is taking its hybrids, we want to climb into the driver's seat, and we're looking forward to seeing the concept in the flesh next week.