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Toyota sees Camry share loss despite predicting increasing sales

Toyota may be set to lose share the midsize sedan market. While speaking with Automotive News, Toyota North America CEO Jim Lentz said that if his company kept pace with the current swell in the market for family four doors, Toyota would need to sell around 500,000 Camry models. "I'm not sure we can do much more than 400 [thousand] today," Lentz said.
But that doesn't mean Camry sales are shrinking - on the contrary, Lentz thinks Toyota will likely sell more Camry units in 2013 than it did in 2012, it's just that the company isn't keeping pace with segment's current explosion in popularity. Industry wide, midsized sedan sales have increased by 20 percent. "Are we going to lose [Camry] share? Probably so," Lentz said, "but we will continue to grow in raw volume."
Toyota sold 404,886 Camry units last year, and the company just revised its 2013 sales objective from 2.18 million units earlier this year to 2.2-million plus units, so while things are looking up for the brand and Camry sales may be on the rise, Toyota may not have the muscle to keep up its share in the sedan segment. Whether that's because of a production bottleneck or a predicted sales ceiling isn't clear. We've got a call in and will update this news item if/when we learn more.

Toyota to sell hot-pink Crown in Japan

Akio Toyoda is doing a pretty decent job at the helm of the Toyota empire. This is the man, after all, that declared that Toyota would get new sports cars, and that they needed to be, not should be, rear-wheel drive. We can respect that. Toyoda is also trying to do away with his company's conservative styling and bring edgier vehicles to market.
Toyota's designers have done just that, although perhaps they went a bit too far. In November, Toyota debuted its fourteenth-generation Crown with a bling-bling fascia that makes Lexus' spindle grille look as conservative as a three-piece suit, and a retina-searing pink paintjob. See, in Japan, the Crown is to Japan's older crowd what the 2002 Buick Park Avenue is to America's senior citizens. As Automotive News reports, the idea with the pink was to draw attention to the grille, but it was originally intended as a debut item, only.
Now, Toyota is actually planning to offer the electric fuchsia Crown for sale to regular buyers. Interested parties will have from September 1st to September 30th to place an order for the big sedan. According to the AN report, Toyoda said to reporters at the debut, "My initial reaction was: 'You're kidding! Please, not pink." We wish they were kidding.

2015 Toyota Yaris to start at $14,845* and look like this

Toyota released a new Yaris in Europe and its Vitz clone in Japan a few months ago, so we knew it would only be a matter of time before it would launch the new hatchback here in North America. And that time has come.
The new, more distinctive 2015 Yaris features far more aggressive exterior styling, a look set apart by that large lower air dam and X-motif front end. It rides on a retuned suspension hooked up to an altogether more rigid chassis, and Toyota promises it will ride more quietly and comfortably than the model it replaces. Inside the new model has additional soft-touch materials in a more comfortable cabin equipped with everything from a 6.1-inch touchscreen display to nine airbags.
The 2015 Yaris comes in both three- and five-door bodystyles, and three trim levels that seek to eliminate the need for options packages. In fact the only option to speak of is a dealer-installed nav system. Power comes from a modest 1.5-liter four with variable valve timing, dual overhead cams and sixteen valves, sending 106 horsepower and 103 pound-feet of torque through either a five-speed manual or four-speed automatic.