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Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.

Toyota mulling more Tundra, Tacoma capacity in TX

Toyota may be expanding its pickup truck production at its San Antonio, TX factory following calls from dealers for more Tacoma and Tundra models, according to a new report from Automotive News.
The San Antonio plant is currently able to produce 250,000 trucks on two shifts with overtime, while a secondary facility in Tijuana, Mexico can build an extra 50,000 Tacomas. Despite this capacity, and the fact that Tundra is a slow seller relative to the full-size trucks from Ford, Ram and Chevrolet/GMC (not to mention the Tacoma being part of a segment with diminishing sales), Toyota franchisees apparently can't get enough of the trucks.
"Dealers are telling us they could sell more Tacomas and Tundras," said Bill Fay, the general manager of the Toyota Division. "We are evaluating our footprint and capacity." According to AN, Toyota has moved over 248,000 trucks through November.

Toyota mints 10-millionth vehicle in Kentucky

In 26 years, from 1988 up to now, the Toyota Motor Manufacturing Kentucky plant in Georgetown has built ten million vehicles - nearly enough for every citizen of Seoul, Korea or the nation of Hungary. The first car to roll off the line back when the claymation California Raisins were singing old Marvin Gaye hits and everybody wanted to know Who Framed Roger Rabbit? was a white Camry. The ten-millionth car to roll off the line among the Avalons and Venzas also produced there: a white Camry Hybrid.
Toyota has put $5.9 billion into the site since its inception, employment is up to 7,000 associates and will grow when Lexus ES350 assembly begins next year. Whereas car number one is a showpiece for the ages, one of the automaker's current associates will get to win the ten-millionth car in a blind drawing to be held this summer.
There's a press release below with more information on the impressive milestone.