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Japan's Prime Minister likes Toyota FCV's pickup, zero emissions

Japan's prime minister has a lead foot, apparently. Prime Minister Shinzo Abe recently had a photo op with Toyota's first production hydrogen fuel cell vehicle, even getting behind the wheel for a spin (no chauffeur for him, so much respect on our part). His primary impression was that the car had great pickup, before settling on the more politically correct view of noting the vehicle's lack of emissions. In the 87-second video below, we can see the prime minister's appreciation of the car's performance as Toyota Motor Corp. Managing Officer Satoshi Ogiso dutifully rides shotgun. Abe also noted that he was "cheering" for the car's success. And he will apparently do his part there. The Japanese government will provide incentives worth about $20,000 per vehicle, bringing down its out-of-pocket price to less than $50,000 from about $69,000. Toyota in June announced pricing on the sedan, which will start sales next spring. The car can go 435 miles on a full tank from a hydrogen refueling station, wherever those can be found. Recent reports claim Toyota will name the model Mirai, which means "future" in Japanese, though the company hasn't made any official announcement. In the present, at least, it is making Japan's leader happy. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related Gallery Toyota FCV (Fuel Cell Vehicle) Hydrogen Concept View 24 Photos News Source: Toyota Green Toyota Hydrogen Cars prime minister shinzo abe

Toyota's Lentz says fuel cells are the future, not EVs

Toyota is not bullish on EVs. That comes from the company's North American CEO, Jim Lentz, who said the company will focus not on electrification, but on continued hybridization with a long-term focus on hydrogen fuel cells.
Lentz questioned the long-range ability of EVs, saying that Toyota feels "there are better alternatives, such as hybrids and plug-in hybrids, and tomorrow with fuel cells." Lentz spoke about Toyota's focus on hydrogen following Forbes Brainstorm Green conference and barely a week after a battery deal between Tesla and Toyota ended, according to Automotive News.
That deal provided for 2,500 battery packs for the Rav4 EV. While valuable to Toyota, the deal "was never about open-ended volume," Lentz said. "It was time to either continue or stop. My personal feeling was that I would rather invest my dollars in fuel cell development than in another 2,500 EVs."

Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos