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Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).

How many Toyotas are potentially affected by seat fabric problem?

When we reported yesterday on Toyota's stop-sale order of certain 2013 and 2014 models due to an issue with the fabrics on models with heated seats not conforming to flammability regulations, one of our many questions was how many vehicles were affected? More importantly, how many of those cars have already found homes?
Kelley Blue Book has the troubling statistics. Every 2013 and 2014 Avalon features heated seats. 6.2-percent of 2013 and 4.5-percent of 2014 Camry sedans, meanwhile, were sold with heated seats. That doesn't seem as bad as 100-percent of the larger Avalon, until you consider the Camry's huge volume - the 5.6-percent average still accounts for a lot of cars. Sienna minivans are heavily affected as well, with a total of 37-percent of 2013s and 46-percent of 2014s fitted with butt warmers. The stop-sale only affects 7-percent of 2014 Corolla models, but like the Camry, that number is rather misleading due to the sheer volume of cars Toyota moves. You can see the entire breakdown of percentages by clicking on the inset image.
According to Karl Brauer, a senior analyst for KBB, this problem comes at the worst possible time. "Given that much of the US is currently in the grips of a record cold snap, there's sure to be high demand for models with seat heaters," Brauer notes. The stop-sale order is a good first step, but it doesn't do anything to inform consumers who currently own the affected models and may, in these frosty temperatures, want to use their seat heaters. "Should owners of those vehicles stop using the seat heaters?" Brauer asked.

eBay find of the day: Ed Begley's Toyota RAV4 EV

You might know Ed Begley, Jr. from his Emmy-nominated role on St. Elsewhere or as one of the dead drummers in This Is Spinal Tap, his appearances on Arrested Development, Six Feet Under, and Battlestar Galactica, his reality show Living With Ed or from his years as an environmental activist (or, better yet, from previous coverage of him on AutoblogGreen). Ed Begley, Jr. has been advocating on behalf of our planet for several decades now, and the man walks the walk, too. He has done loads of work with environmental organizations. He's got his own line of environmentally friendly cleaning products. Begley is even in a long-standing rivalry with his friend Bill Nye (yes, The Science Guy) to have the lowest carbon footprint. Since 2002, he's been driving the drive as well. That's when he purchased a Toyota RAV4 EV, which is now up for auction on eBay. This car has 119,000 miles on it, but it had its battery replaced in early 2011, and it should have another seven years or so left in it. It's white with a charcoal interior, and has a little bit of cosmetic wear and tear, the normal sort of stuff for a vehicle with over 100,000 miles on it. It was in one accident back in 2003, but doesn't show any other issues. All service history is available from the dealer that sold it in the first place and maintained it since. Additionally, this RAV4 EV comes with a White Clean Air Decal, which allows the driver use of the HOV lane in California. Mr. Begley will even autograph the inside of the hood if you want him to, but it's doubtful the car comes with a Cinco-Fone. The buyer will also get to meet Begley is person and get some photos. Back in 2002, the car sold for $42,000. The current bid is $4,650 with six days to go, and the reserve has not yet been met. Check out the auction for more details.