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Meet the Most Elegant Automobile, and it's for sale

Alright, so maybe "most elegant" is a bit of a stretch, but we feel safe in calling the 1992 Toyota Paseo in the video below an "automobile." High praise, we know. Still, it's clear someone loves the awkward little coupe enough to produce a hilarious video to sell the thing. Henry Floyd worked up a quick parody of the over-the-top luxury car ads we all know and loathe, and while the finished product is a little skimpy on details like price or location, it certainly doesn't hold back on the exposition.
Hell, if we didn't already have a parade of horrible ideas floating around our collective driveways, we might even be convinced to give this little heap a new home. You can check out the ad for yourself below, just don't be surprised if you find yourself with a burning desire to own a Paseo.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Toyota FCV puts hydrogen fuel cell twist on ALS Ice Bucket Challenge

You've probably seen your fair share of Ice Bucket Challenge videos online this week, which are meant to raise money to fight amyotrophic lateral sclerosis (ALS), often called "Lou Gehrig's Disease." Hopefully, you've seen ours. We've watched a lot of these videos, but haven't seen one that makes an alt-fuel point quite like a new video from Toyota. Julie Hamp, the CCO of Toyota North America, lost a sister-in-law to ALS last year, so for her the cause is personal. Instead of just dumping icy-cold water on her head, Hamp uses water from the FCV fuel cell vehicle parked next to her. Because, of course, a hydrogen fuel cell car emits nothing but water vapor. Toyota didn't run a lot of hydrogen through the car to collect water, it just got enough to top off the ice bucket. Using the water emissions from a hydrogen vehicle in a creative way is not a new trick. Two years ago, the California Fuel Cell Partnership made the point that you can drink the emissions (just like Mercedes-Benz did earlier this year), but admitted that "fuel cells produce about the same amount of water as gasoline vehicle – about 1/3 cup for a full day of driving." Still, for a good cause, we'll accept the mix of tap water and "emissions." Check out the video below, if you haven't had enough already. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.